Nowadays, many companies have entered the Amazon platform and started cross-border e-commerce. However, with the increase of companies, the traffic of each store has been divided, so most companies will try to increase the traffic of their own stores.
On the Amazon platform, there is a promotion tool called the Golden Shopping Cart. If you can use this tool effectively, you can increase the traffic and conversion rate of your store. So, what methods does Amazon have to grab the shopping cart? The shopping cart on the Amazon platform is not fixed to the seller. Sometimes sellers will find that their shopping carts have disappeared. In fact, the shopping carts have been snatched away by other sellers. The following are specific methods to quickly grab the Amazon shopping cart.
1. Having an Amazon professional seller account can grab the shopping cart in some way. If you are an individual seller, you are not eligible. In addition, there are also requirements for the category of the goods. Only new products on the shelf can win the shopping cart. If it is a second-hand product or sold after refurbishment, there is no way to get the shopping cart.
2. Sellers can choose to use Amazon FBA delivery. Although Amazon has no special requirements to use FBA delivery, if the same product, some sellers use FBA delivery, and some sellers do not use it, then sellers who use FBA delivery are more likely to get the gold shopping cart, because it is difficult to get the gold shopping cart for the goods they deliver themselves.
3. Adjust the price of the product. You can also set manual price adjustment, rule conditions, and tool price adjustment. After adjusting the price, we will wait for the comprehensive consideration of the Amazon platform. The platform will evaluate the overall price based on shipping costs, commodity costs, commodity profits, etc. Although Amazon does not only look at the price of the product, the price is also one of the factors that affect whether the shopping cart is obtained.
4. Always make sure that the product inventory is sufficient, because if the seller gets the gold shopping cart, the sales volume will be greatly improved. It would be a pity if they lost the shopping cart due to insufficient inventory. Therefore, product inventory is also a very important factor.
5. Minimize negative comments from buyers. If you get negative comments from buyers, the store must find a way to contact the buyer, ask the reason for the negative comments, and correct them in time in the future sales process to gradually reduce negative comments and maintain a good list. The above is how to grab the shopping cart on Amazon.
In fact, there are many factors that affect how to get the gold shopping cart. Sellers can strictly control the quality of goods, adjust the appropriate price, improve the quality of service, etc., and naturally they can get the gold shopping cart, and the store sales will naturally increase.