OZON, as a leading e-commerce platform, not only provides a rich selection of products, but also is committed to helping sellers achieve higher sales performance. Among them, the “Ozon Points” system has become an important tool for sellers. This article will introduce in detail how to flexibly use the “Ozon Points” system and how to achieve better results in the seller’s points strategy.
1. Flexible setting of OZON points.
Sellers do not need to set points for each product separately. Just check the required product and click Edit. If you want to set points for all products uniformly, just click “All Edit” and set it according to the product price on the pop-up page. The default point value is the OZON recommended value, and click Apply to take effect. This convenient setting method allows sellers to save tedious operations and focus more on product sales.
2. Flexible change of points settings.
If sellers need to adjust the points strategy, just go to the promotion evaluation points page or the product list page and switch the switch next to the product list name to the off state. When the progress of point collection is slow, the page will display a yellow warning icon to remind the seller of the necessity of evaluation adjustment. Sellers can try to increase the buyer evaluation point reward, and the new setting will take effect the next day. The old point setting will be calculated according to the previous rate.
3. View and export positive review data.
Sellers can obtain a CSV format positive review list containing the following content by clicking “Collect positive reviews” on the product list page on the download menu bar:
Evaluation text.
Product rating.
Buyer’s public data (refers to the name specified by the buyer in the personal profile, not applicable to anonymous reviews).
The system will calculate the amount based on the points in the seller’s account, where 1 point is equivalent to 1 ruble, excluding VAT. In addition, the OZON service commission will account for 10% of the total points of each product, and the detailed data will be noted in the two monthly work reports.
4. Point amount calculation method.
Sellers can collect the total number of reviews, the score of reviews without photos, and the score of reviews with photos according to different settings of the product. For example, suppose the seller sets the following options:
Total number of reviews collected: 10.
Score for reviews without photos: 50 points.
Score for reviews with photos: 100 points.
If the buyer leaves 5 reviews with photos and 4 reviews without photos for the product, the service cost is calculated as follows:
Service cost = 4×50 rubles + 5×100 rubles + 70 rubles (service commission) = 770 rublesService cost = 4×50 rubles + 5×100 rubles + 70 rubles (OZON service commission) = 770 rubles
5. View the points used.
Sellers can click Download Analysis Data to get a CSV report, which includes the points used for each product and the total number of points used. Through this report, sellers can clearly understand the use of points for each product, providing a strong basis for future optimization of the points strategy.
Conclusion: The “ozon points” system provides OZON sellers with a flexible and efficient way to manage points, helping sellers to better attract buyers, improve product reviews, and thus drive sales growth. By mastering the flexible application of this system, sellers will surely gain greater advantages in the fierce e-commerce competition and achieve vigorous development.