Cross-border e-commerce, as a business model for overseas markets, focuses on sellers selling suitable products in overseas markets. However, for sellers engaged in cross-border e-commerce, one of the most important concerns is conversion rate. So, what is the conversion rate of cross-border e-commerce usually?
Cross-border e-commerce conversion rates cannot be simply compared widely, and usually require comparisons between several companies with similar environments. For emerging e-commerce companies that are smaller in scale and rely mainly on targeted traffic, their conversion rates may be higher. However, once companies begin to pursue scale expansion and increase traffic sources, conversion rates are bound to decline.
According to Gong Wenxiang, a senior e-commerce expert, the average conversion rate of the entire industry is about 0.3%. E-commerce sites that can achieve a conversion rate of more than 1% are already considered to be performing well.
So, what is conversion rate? Conversion rate is calculated by the ratio of the number of orders to the number of page views. For example, if 100 people browse your product page and 5 of them place an order to purchase the product, then the conversion rate is 5/100=5%. Our goal is to successfully convert more people into customers after browsing the product page. If Amazon’s conversion rate is less than 2%, it means that there are problems with the product’s pictures, descriptions, prices, reviews, etc., which need to be urgently optimized.
To improve the conversion rate of cross-border e-commerce Meikeduo, the following factors are crucial:
1. Unique selling points.
In the Bullet Point (short description), in addition to introducing the product, you also need to highlight the characteristics that are different from other competing products, clearly explain the benefits of buying your product, etc. An attractive selling point is enough to have a strong impact.
2. Optimize keywords.
Refer to the system’s related recommendations and continuously optimize keywords to facilitate product selection and promotion combinations. The right keywords can attract more potential customers.
3. Eye-catching pictures.
In addition to meeting Amazon’s picture requirements, product pictures should also be able to stimulate customers’ desire to buy. Taking outstanding product pictures is not a simple photo shoot, but requires careful planning and design.
4. Choose the right product category.
Different product categories may have different effects on the same product. At the same time, it is worth considering whether to stand out in a large category or to stand out in a small category.
5. Reasonable pricing strategy.
Price is one of the important factors affecting conversion rate. Whether the product price is attractive and whether it can make buyers want to buy requires a full study of market competition and transportation costs.
In general, there is no one-size-fits-all standard for the conversion rate of cross-border e-commerce Meikeduo. Amazon’s average conversion rate is about 9.7%, but the specific product category and the product itself will affect the performance of the conversion rate. Therefore, in the field of cross-border e-commerce, measuring the conversion rate requires a comprehensive consideration of multiple factors such as product characteristics and market environment. Successful e-commerce companies need to continuously optimize the above factors to achieve better conversion results.