Recently, Russia has adjusted its tariff policy for cross-border small packages, that is, cross-border B2C packages. For sellers, the tariff adjustment will directly affect their operating strategies in the Russian market. Specifically, this adjustment mainly involves the effective time of tariffs and the changes in related thresholds, among which the ozon tariff appears more frequently in this adjustment.
According to the latest policy, the Russian tariff value threshold is still 1,000 euros, and the package weight threshold is also maintained at 31 kilograms. The difference is that the effective time of this tariff adjustment will be extended to April 1, 2023. Compared with the previous policy ending on October 31, 2022, sellers will have a longer adjustment period.
This policy adjustment has brought a series of positive effects to sellers. First of all, for sellers operating in the Russian market, whether it is goods sold on AliExpress or OZON platform, as long as the value of the order package does not exceed 1,000 euros, there will be no tariff issues, which will greatly reduce the economic burden of sellers and make operations more convenient.
However, while operating smoothly, sellers also need to pay attention to the impact of tariff policy adjustments on buyers. In the past, some sellers may use false reporting and other methods to help buyers circumvent tariffs, and even mark relevant information on product listings. However, such behavior will be punished by the platform. Therefore, sellers must follow the policies of the platform and customs, follow laws and regulations, and must not conceal or falsely report to ensure compliance.
The tariff issue not only concerns the interests of sellers, but also involves the buyer’s experience. If it involves buyer tax issues, it may affect the transaction conversion rate. It may even cause buyers to be unwilling to sign for the goods, causing losses to sellers. Therefore, sellers selling on the platform have the responsibility to independently or urge buyers to fulfill their tax and customs clearance obligations to ensure smooth transactions.
For small and medium-sized sellers of B2C cross-border small packages, they can try to avoid heavy goods when selecting products and avoid values exceeding 1,000 euros to avoid tariff issues. At the same time, a deep understanding of changes in tariff policies is crucial for their operations on Russian e-commerce platforms such as OZON. By understanding the policy details, sellers can better respond to market changes and develop more flexible business strategies, thereby achieving better sales performance in the Russian market.
In summary, the recent adjustment of Russia’s tariff policy on cross-border B2C packages has attracted great attention from sellers. The adjustment of ozon tariffs has a direct impact on sellers’ operating strategies, which requires sellers to pay close attention to policy changes to ensure compliance and smooth transactions. For sellers operating on e-commerce platforms such as the OZON platform, in-depth understanding of tariff policy changes combined with reasonable sales strategies will help achieve better results in the Russian market.