With the booming development of global e-commerce, many e-commerce platforms have emerged in Latin America, among which Mercado Libre, a representative C2C e-commerce platform, has attracted much attention. Founded in Buenos Aires, Argentina in 1999, Mercado Libre has become the largest online shopping, sales, advertising and payment solution provider in Latin America after years of development. This article will explore the background, development history and unique advantages of Mercado Libre e-commerce platform.
1. Background introduction of Mercado Libre.
1.1 Introduction to Mercado Libre.
Mercado Libre, also known as Mercado Libre, is one of the largest C2C e-commerce platforms in Latin America. It provides individuals and businesses with a comprehensive online platform designed to meet users’ needs in shopping, sales, advertising and payment. Headquartered in Buenos Aires, Argentina, Mercado Libre’s influence has expanded to 18 countries in Latin America, making it a leader in the region’s e-commerce field. .
1.2 Development history of Mercado Libre.
Although Meikeduo did not launch its own brand like Amazon, its localization strategy has become the key to its success. Meikeduo has made full use of local culture and needs to gradually build a strong user base in Latin America. Today, with 642 million visitors per month, its influence is enough to shake up the financial and retail industries in Latin America.
Since 2019, Meikeduo has been open to Chinese sellers, marking part of its global expansion plan. In 2020, the number of registered users of Meikeduo soared to 250 million, and the number of sellers exceeded 10.1 million. As of June 30, 2021, Meikeduo’s second quarter financial report showed that net income reached US$1.7 billion, a year-on-year increase of 93.9%. And GMV (Goods Market Value) also reached US$7 billion, a year-on-year increase of 39.2%.
II. Introduction to Meikeduo’s advantages.
2.1 Join the CBT program.
Meikeduo has adopted an innovative cross-border business (CBT) model when expanding its market. Under this model, Meikeduo has opened sites in Brazil, Chile, Mexico and Colombia, enabling sellers to easily operate businesses in multiple countries. At the same time, Meikeduo also eliminates language barriers and facilitates cross-border transactions by automatically converting English backends, product lists and customer service questions into local languages.
2.2 Multiple logistics methods.
Meikeduo provides users with a variety of logistics options through official cooperation logistics and sellers’ self-selected logistics. For Chinese sellers, Meikeduo’s logistics cooperation with Mexico, Chile and Brazil is particularly prominent. In addition, sellers can also choose their own logistics solutions, and the platform provides them with full tracking services and delivers the goods to the destination within 25 days. At the same time, Meikeduo also operates warehousing and distribution services, further enhancing the convenience of transactions.
2.3 Flexible payment methods.
Meikeduo provides users with a variety of payment methods to adapt to the payment habits of different countries and regions. Users can pay in the local currency commonly used, and sellers will receive payment in the original currency. Payment methods include payment mobile applications, bank cards, transfers, Bitcoin and other options, creating a convenient payment environment for users.
In summary, the Meikeduo e-commerce platform has become a leader in Latin American e-commerce with its large user base, unique cross-border ecology and efficient transaction process. Through continuous innovation and optimization, Meikeduo provides users and sellers with comprehensive solutions, bringing new opportunities for cross-border transactions within and outside the region.