Amazon is one of the world’s largest e-commerce platforms, allowing sellers to easily sell goods and reach consumers around the world. Sellers who sell products on Amazon want to achieve the greatest degree of success and profit. Brand registration is an important and popular option for sellers.
Amazon Brand Registry brings a series of benefits to sellers. After brand registration, sellers can better manage their product listings, including prices, information updates, and inventory control. Brand sellers can also enjoy unique features and services provided by Amazon, such as live broadcasts and A+ pages. These features are very helpful in improving product visibility and sales performance. Through Amazon’s brand registration program, sellers can better manage their accounts and products, provide a better shopping experience, and enhance customer trust in the brand.
However, not all sellers have their own brands. For sellers without brands, they need to pay special attention to brand registration issues when choosing to open a store on Amazon to avoid infringement issues. The Amazon platform has a strict management attitude towards infringement issues. Once a seller’s product is found to be infringing or is complained for infringement, Amazon will immediately take measures to remove the product and may suspend the seller’s sales rights.
For sellers who do not have their own brands, they can use some methods to determine whether a product has Amazon brand record:
Use the related search function. Sellers can use other sellers’ product brand images or trademark images for search to find products with similar brands. This can provide sellers with certain references and judgment bases.
Observe whether the product has subsequent versions. Products with brand record usually have subsequent versions or updates. If a product has no subsequent versions for a long time, it is likely to imply that the product has not been branded.
Of course, there are some special cases that sellers need to pay attention to. If a seller’s product is not sold in large quantities, it may be because the seller uses a small account to sell it, rather than whether the product has a brand record. Therefore, while observing the subsequent versions of the product, sellers should also pay attention to the sales of the product and make a comprehensive judgment.
In addition, sellers can use the trademark website for inquiries. Almost every country has an official website for trademark inquiries. Sellers can register their own trademarks through these platforms, or check whether a specific trademark has been registered. However, it should be noted that trademark protection is territorial. Trademarks in different countries are only protected in their registered locations. Therefore, if you are considering a US product, you should check the US trademark search website.
To sum up, Amazon’s brand registration brings many benefits and management advantages to brand sellers, and for sellers without brands, they need to pay special attention to brand registration issues to avoid infringement issues. Sellers can identify whether a product has Amazon brand registration through related searches, observing subsequent versions of the product, and using trademark websites.