The rapid development of the Internet has not only changed China, but also changed every corner of the world. In Thailand, e-commerce is undergoing a new round of transformation with the strong support of the government. Recently, Somdej Suksomboon, director of the Thai Ministry of Commerce, revealed: “Thailand’s policy layout for B2C e-commerce and cross-border e-commerce.” Somdej Suksomboon pointed out that in the past, Thailand’s cross-border trade was mainly B2B, and Thailand also developed a platform called Thaitrade to help small and medium-sized enterprises to do cross-border trade. Now, due to the rise of B2C e-commerce, Thailand has begun to explore how to slowly transform this platform into a B2C model. Today we will talk about the specific aspects of Thailand’s cross-border e-commerce related policy support?
The Thai government has begun to formulate a series of policies to support the development of B2C e-commerce and cross-border e-commerce. The following are four key policies formulated by the Thai government:
1. Support the development of Thai enterprises themselves.
Through training and other means, Thai enterprises can better understand B2C e-commerce and improve their competitiveness. For example, the GMS-Thailand E-commerce Economic Corridor Seminar was held under the organization of the Thai-China Strategic Research Center, the Thai Small and Medium Enterprise Bureau, Ebang Power Research Institute, Carrot Village, Prolutong and Zhuozhi Supply Chain, aiming to let more Thai companies understand the B2C e-commerce model.
2. Create an e-commerce environment in Thailand.
Thailand needs to keep up with the development of B2C and change the way Thai people think. To this end, the government is committed to developing infrastructure such as e-payment and e-logistics to promote the construction of Thailand’s e-commerce environment.
3. Reduce operational barriers to the B2C model.
The government provides legal and technical support. In order to make it easier for Thai companies to participate in B2C e-commerce, the government will provide technical support to solve the technical difficulties of companies and make it easier for them to join the B2C e-commerce field.
4. Build trust between companies and consumers.
Consumer trust in sellers is the key to the success of B2C e-commerce. To this end, the government needs to ensure that sellers selling products on e-commerce platforms have good corporate qualifications. When a Thai company registers an e-commerce store, the government will first check the company’s qualifications and then approve its registration. Opening a store is not something that any company can do, but it needs to go through a certain legal control process.
Through the above four policies, the Thai government hopes to allow Thai companies to better participate in e-commerce and cross-border e-commerce. First of all, Thai companies need to be prepared. Secondly, the products need to meet the needs of target customers. The products provided by Thai companies cultivated through these policies will be of high quality.
The above is the relevant content of Thailand’s cross-border e-commerce policy support. If you want to enter Thailand’s cross-border e-commerce market, then first of all, you need to have a certain understanding of Thailand’s cross-border e-commerce policy support, so that you can avoid many detours. Especially for those novice sellers, not only must they understand the local customs and consumption habits, but they must also understand the relevant policies issued by the local government, and they must be adequately prepared in the early stage of opening a store. If you want to know more about related content, you can follow Lianlian Cross-border Payment.