On the Ozon platform, product videos are a powerful tool to attract buyers’ attention. However, to ensure the quality of the video, the platform has some specific requirements and technical specifications. Here are the video upload requirements and technical guidelines you need to know:
1. Video content requirements.
The video must show the product, highlight the product’s benefits and usage examples.
The sound quality must be good to ensure that buyers can clearly hear the sound in the video.
Videos containing the following content will not be published:
Contains swear words and insulting language;
Shows prohibited items such as alcohol and cigarettes;
Contains text about prices, discounts, contact information and social networking sites;
Mentions of Instagram and Facebook (Meta is identified as an extremist organization by Russia and is banned in Russia);
Shows logistics and return conditions, such as “fast logistics” and “delivered tomorrow”;
Shows advertisements for other platforms or stores;
Contains personal information, such as bank card numbers or passport photos;
Shows private parts of the body and pornographic sounds;
Violates information prohibited by Russian law;
Shows products prohibited by Ozon.
2. Technical requirements for videos.
Parameter requirements
Format MP4, MOV
Resolution long side pixels 1080 px to 1920 px
Size must not exceed 100MB when uploaded from a computer; otherwise, it must not exceed 5GB
Length from 8 seconds to 5 minutes
3. Video link requirements.
Please upload videos only from YouTube or Yandex.Disk.
YouTube link: Open the video and copy the link in the browser address bar.
Yandex.Disk link: You can add a video link or a folder with files, but the folder should only contain videos. The system cannot see other formats or subfolders. The download limit is 5 videos. When copying a link from Yandex.Disk, select a photo or folder and click Share → Copy link.
By complying with the above requirements, you can ensure that the uploaded product videos meet the platform standards, present a perfect product display to buyers, and increase sales opportunities.