The well-known cross-border e-commerce platforms are no strangers to cross-border sellers. Amazon, eBay, wish, and Southeast Asian cross-border platform Shopee and other large e-commerce platforms have their own unique operating methods and product selection rules. Let’s talk about the product selection characteristics of these platforms in detail.
Amazon mainly emphasizes the brand concept. With product orientation, it can allow multiple stores to share the same product link to form a follow-up effect, that is, if a seller uploads product information, other sellers can also fill in their own price information on this product and sell the same type of goods. If sellers want to follow the sale, they need to choose products with high sales and good market evaluation. Generally, the market potential of electronics and home furnishings is relatively large. Sellers can follow these categories of goods more, but it should be noted that they cannot infringe. Before following the sale, confirm whether this is a product that the seller has obtained a patent. In addition to attracting consumers, product selection also needs to consider the after-sales issues in the later stage.
The product selection of the eBay platform is relatively complicated. It is necessary to rely on big data to analyze the market value and potential of the goods. For novice sellers, product selection will be relatively difficult, but some software tools can be used to help sellers select products. Sellers can find the hot-selling products on the current platform based on market analysis data, and then choose products suitable for their own stores based on their actual situation. In addition, the existence of overseas warehouses can also help sellers to obtain better sales and popularity to a certain extent. This is a good choice for sellers with strong strength, fast delivery volume, and large market demand.
The biggest feature of the Wish platform is the mobile terminal, but the mobile terminal cannot compare the price advantages of products more intuitively, so sellers should pay more attention to the refinement and high quality of products in product selection. Product selection is to choose standard products as much as possible according to the platform rules. In addition, considering the logistics and delivery issues, the volume and weight of the products should be small and light as much as possible, which will help reduce logistics and labor costs in the later stage.
Shopee has developed rapidly because it mainly faces small and medium-sized sellers, with low thresholds, a wide consumer group, and diversified consumer concepts. Sellers can choose different types of products according to consumers’ consumer psychology and aesthetic concepts to meet the needs of different consumers. Product selection can be stocked more, and the same category can be subdivided, starting from small details and developing slowly.
Different cross-border platforms have different rules and methods for selecting products. Sellers need to carefully consider what methods should be used to select the correct source of goods and products when choosing a platform.