It is well known that an ad with multiple interactions (likes, comments, shares) generally performs better. This is human nature. When I see other people interacting with their content, I trust the brand more. On the other hand, if I see an ad with no interaction at all, I will be suspicious. In their own unknown areas, people tend to observe or even copy other people’s behavior to help them make decisions. Let’s ask, the same principle applies to shopping on Taobao today – first see how many people have bought, then look at the reviews. Being good at using social proof can help you achieve better advertising results.
Having talked about so many benefits of social proof, how can we actually incorporate social proof into Facebook ads? Many sellers put a lot of effort into running fan pages. The content of organic posts uses Facebook’s natural traffic to accumulate a certain amount of interaction. Below I will show you how to leverage highly interactive posts and how to maintain this social proof when creating new campaigns.
1. Find posts with social proof
You can find the option of homepage posts in the menu section of ad management. Through the homepage posts, you can browse the posts you have created before, and you can also see which posts have better interaction data. In addition, you can also see the number of each post.
2. Advertise with posts with social proof
Once you find the number, you can create a new ad. This can be used for any existing ad group, a new ad group, or even a new campaign with a completely different goal! From the screenshot below, you can select “Use an existing post”. Then there is a link “Enter the post ID” under the “Select a post” section. Go ahead and click on the link, then copy and paste the post ID and click Submit. Once you are done, it’s time to submit for approval.
Making good use of social proof can help us reach a certain level of trust with new buyers in a short period of time, giving him more reasons to buy your products. I hope that this time I will bring you some tips on operation that will be helpful to you in the peak season.