There are many ways for cross-border sellers to find influencers to work with. Sellers can search on different platforms to see who is talking about the seller’s niche and the seller’s competitors’ products, or sellers can use influencer marketing or marketing research tools.
Once sellers have influencers to choose from, here are the things to look for and consider when deciding who to contact:
1. Relevance to the seller’s brand and products
Choose an influencer who is active in the seller’s field and has an established audience that fits the seller’s products. It really depends on whether they make sense to use and comment on the seller’s products. Ideally, they are seen as an authority in the field and their comments will be seen as a broad and valuable opinion.
2. User reach and engagement rate
Reach refers to the size of their audience and the number of unique individuals who will comment on the seller’s products.
Engagement rate refers to the number of viewers who actively engage with the influencer’s content, usually in the form of comments, likes, and shares.
A high engagement rate means that the audience actively interacts with the content and is more likely to take action based on their interaction. This is especially important for product reviews and increasing sales.
3. Credibility of influencers
Make sure the influencers you use are legitimate and trustworthy. Fraudulent influencers and fake followers can be hard to spot, but there are tools to watch out for and use that will help you determine the value of the influencer to your brand.
4. Content quality, authenticity, and core values
Any influencer review needs to be sincere and authentic. Look for an influencer who produces high-quality content, whose content is always good, has a cohesive aesthetic, and a unique and authentic style. Their style and presence should be consistent with your brand so as not to come across as insincere.
You will continue to connect with these influencers in the future, so choose carefully and make sure you find someone who is credible and consistent with the same core values as your brand.
5. Consistency, credibility, and quality of reviews
Look at past reviews and how they came out. Look for influencer reviews that are always thoughtful, insightful, and useful.
Try to avoid those who only show products and say some generic content, because they do not provide any real value to users.
The above is the question about how to evaluate influencers shared with sellers, I hope it will be helpful to sellers. Lianlian Cross-border Payment allows users to conduct cross-border business with peace of mind and confidence with professional and caring services, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.