Since the launch of the Belt and Road Initiative at the national strategic level, the cross-border e-commerce industry has continued to develop at a high speed. The support of national policies and the rapid development of the industry have made cross-border e-commerce a dark horse in my country’s economic development. In such a booming industry, it is crucial to understand and adopt appropriate cross-border e-commerce operation methods.
First of all, for cross-border e-commerce, products are the core part. Each store should have its own featured products, and the selection of these products will directly affect the development of the store. In order to obtain a broader market, it is recommended to choose some products with potential markets, that is, products with a large customer base. In addition, the quality, brand and packaging of the products are also the focus of attention.
Secondly, pictures play a vital role in cross-border e-commerce stores. Pictures are the face value of the store. They can highlight the quality of the product through small pictures and show the true value through details. Compared with domestic Taobao, cross-border platforms have higher requirements for the authenticity of pictures. Therefore, when making a detail page, the description of the product needs to be more detailed to show the buyer’s expectations.
The title of a cross-border e-commerce store is also a very important part. A good title can bring more search volume to the store. The title should be able to clearly present the product features and functions to customers. To accurately locate product keywords, and select those with high traffic, high conversion rate and high orders. In order to judge the applicability of keywords, you can refer to the platform big data and conduct data analysis to screen out keywords suitable for the product.
The price of the store is a factor that needs to be carefully considered. Generally speaking, the pricing of the store should be based on market data analysis and market price integration. When pricing, you should choose a medium-to-high-level price, because the cross-border platform is not as suitable for low-price strategies as domestic Taobao, and low prices do not necessarily mean high sales. You can refer to the pricing of your peers and set a price suitable for your own products. However, although the price will affect sales, the quality of the product and after-sales service also need to be done well.
Platform rules must be familiar with and good at application in store operations. In the process of store operation, there will be many issues related to platform rules. You must understand and abide by these rules and be good at using them. Only when you learn and are good at using the rules can you be more successful.
Advertising is an important means of attracting traffic to cross-border e-commerce stores. Excellent advertising can increase the exposure of the store, improve the click-through rate and conversion rate. Advertisements are divided into two types: on-site and off-site advertising. In terms of on-site advertising, you can make full use of window recommendations to increase product exposure, or you can use PPC (pay per click) to advertise. In terms of off-site advertising, you can choose to place advertisements on some well-known websites. In addition, stores can also actively participate in platform activities to increase exposure.
Reputation is the foundation of a store and is very important for merchants. However, the establishment of reputation requires a long period of accumulation. In the field of cross-border e-commerce, reputation is an intangible wealth, but it is also very fragile. Therefore, you should never take shortcuts in pursuit of sales, otherwise you may miss unlimited opportunities in the future.
In this highly competitive industry, it is crucial to understand and apply appropriate cross-border e-commerce operation methods. Product selection, exquisite pictures, accurate store titles, reasonable pricing, compliance with platform rules, advertising, and accumulation of reputation are all essential elements for building a successful cross-border e-commerce store.
In addition, there are some other techniques that can help cross-border e-commerce improve operational results. The first is multi-channel sales. Not only can you sell on cross-border e-commerce platforms, you can also consider selling on social media platforms, self-built e-commerce websites and other channels to expand exposure and increase sales opportunities. The second is to focus on user experience. Optimizing store layout, providing convenient shopping processes, and providing good after-sales service can all leave customers with a good experience, increase customer repurchase rate and word-of-mouth communication effect. In addition, market research and data analysis are also very important. Understanding current market trends, competitor strategies, and analyzing and utilizing user behavior data can provide accurate decision-making basis for cross-border e-commerce.
In summary, cross-border e-commerce operation methods involve many aspects, including product selection, picture display, store title, price positioning, platform rule compliance, advertising, etc. At the same time, focusing on user experience, multi-channel sales and data analysis are also the key to success. With the rapid development of the cross-border e-commerce industry, strengthening the study and practice of these operation methods will enable cross-border e-commerce to stand out from the competition and achieve greater success.