With the rapid development of the Internet, many new shopping channels have been derived, and many related shopping methods have been born, such as WeChat business and e-commerce. WeChat business is also called mobile social e-commerce, which is a kind of e-commerce. However, compared with traditional e-commerce, WeChat business is still very different. The main differences are reflected in the platform, price, product, promotion method, etc. Relatively speaking, WeChat business has disadvantages such as small scale and fewer products. However, WeChat business also has advantages such as fast communication, convenience, low threshold, and high trust. Therefore, many people have succeeded through WeChat business. Today we will talk about the difference between Thai e-commerce and WeChat business?
1. Platform difference.
It is well known that WeChat business mainly relies on WeChat. They mainly use WeChat Moments to publish relevant product information for sales, and only friends of WeChat business can buy products. Relatively speaking, the limitations are relatively large.
Thai e-commerce can rely on local major e-commerce platforms to sell products. People across the country can shop through e-commerce platforms. Although the competition in Thai e-commerce is more intense than that in WeChat business, it also has a wider coverage, so the probability of transaction will also increase.
2. Price difference.
The price of WeChat business products is usually higher, because WeChat business customer groups usually have the willingness and target to buy, and the price will not be very low. In order to attract more customers to buy, most Thai e-commerce companies will engage in price wars and lower the price of products.
3. Product difference.
WeChat business mainly sells daily necessities, such as clothing, shoes, facial masks, etc., which mainly meet conventional needs; while Thai e-commerce sells a wider range of products, almost all-encompassing, including large household appliances such as TVs, computers, refrigerators, etc. These products are rarely involved in WeChat business, but are common in e-commerce.
4. Promotion difference.
WeChat business has various promotion methods, including ground promotion, fan fission, etc.; the promotion methods of e-commerce vary according to the rules of each e-commerce platform, and the promotion methods are more diverse, but are still restricted by factors such as platform activities.
As e-commerce becomes the mainstream shopping method, WeChat merchants gradually withdraw from the market. The most important point is that the quality of WeChat merchants’ products cannot be guaranteed. It is entirely provided by the sellers. It can be said that there is no after-sales service. Thai e-commerce will have a platform to supervise the sellers. Once there is a product quality problem, the seller can directly let the platform intervene if it does not solve it, and protect the rights and interests of buyers to the greatest extent. This is something that WeChat merchants cannot do at all.
In summary, WeChat merchants are relatively small in scale and have fewer product types, but communication is fast and convenient, with low thresholds and high trust; while e-commerce has a wider sales range, but the competition pressure is greater and the price is more competitive. According to personal needs and choices, WeChat merchants or e-commerce can become a way to start a business or shop.
The above is the relevant content about the difference between Thai e-commerce and WeChat merchants. With people’s acceptance of e-commerce platforms and the bad image of WeChat merchants for most people, more and more people will directly choose to buy products on cross-border e-commerce. Although this increases the popularity of the platform, for sellers, if they want to retain customers, they need to work hard on product quality, service and price. That’s all about the difference between Thai e-commerce and WeChat business. If you want to know more, you can follow LianLian Cross-border Payment.