Logistics, as an indispensable and important link in the e-commerce process, has attracted many companies to enter the industry, and it has also become a very popular industry. For cross-border e-commerce, whether the logistics service provider is reliable or not will directly affect the sellers in the following ways.
1. Impact on delivery efficiency
Sellers who distribute a large number of SKUs need to prepare a large amount of inventory in the warehouse. The storage cost of FBA is relatively expensive, and the storage cost of a large amount of inventory is high. The logistics cost of multiple batches of storage is also very high. In this case, the best logistics method is to prepare the goods in the overseas warehouse first, and then ship them to the FBA warehouse when needed. This can save multiple batches of logistics costs, ensure delivery efficiency, and effectively improve the comprehensive score of platform products.
2. Impact on conversion rate improvement
The key factors affecting conversion rate are sales volume, ranking, seller comments, price and product details. If the warehouse inventory is zero during the peak sales period, the platform will determine that the service quality is unqualified, deprive you of the “shopping cart” qualification, and reduce the seller’s comprehensive score. If the delivery time is too long, it will affect the buyer’s shopping experience, and it will also be judged by the platform as unqualified service quality, reducing the comprehensive score. Both of these situations are caused by untimely replenishment and slow delivery.
If you can prepare large quantities of goods in overseas warehouses in advance, and then replenish them in small quantities through direct mail lines or special lines, these problems can be avoided.
3. Impact on customer unit price
Selected products, large products, and customized products are generally of higher value and have higher requirements for logistics and transportation. For such products, direct mail lines, customized lines, sea freight lines, international express and overseas warehouses are all good choices. At the same time, they can also save costs for customers.
4. Increase repurchase rate
There are two important factors to increase repurchase rate, one is product price and the other is buyer experience. The former is mainly dominated by market factors, while the latter is related to the seller’s service, such as delivery speed and after-sales efficiency, both of which are related to the logistics products chosen by the seller.
There is a lot of knowledge related to cross-border logistics. If you want to know more about related information, you can continue to pay attention to Lianlian Cross-border Payment!