In recent years, as a highly-watched cross-border e-commerce platform, Meikeduo has attracted many users to register and operate worldwide. However, with the increasing number of Meikeduo sites, many novice users often fall into difficulty in choosing, not knowing which site is more suitable for operation. This article will focus on Meikeduo’s Mexico and Brazil sites to help users make better choices.
1. Mexico Station: A cross-border payment center with both fashion and affordability.
As a popular site of Meikeduo, Mexico Station is favored by users. The site has performed well in cross-border payments and provides a convenient payment environment for sellers. The Mexican market continues to grow in demand for consumer electronics, clothing, home furnishings, auto parts, toys and other categories, especially in the field of clothing, where there is a broad market space for all kinds of clothing. Sportswear, women’s clothing, bags, shoes and other products have a significant performance in the Mexican market.
In addition to category demand, the considerations of Mexican consumers’ shopping are also key factors affecting site selection. Especially after the epidemic, Mexican consumers pay more attention to high-quality and low-priced goods and value cost performance. They prefer to buy branded goods, especially brands that can provide personalized customization services. According to Kantar data, up to 72% of Mexican consumers are willing to buy goods directly from brands or manufacturers, while 78% are willing to accept customized goods. In addition, with the increasing emphasis on the convenience and experience of online shopping, free delivery has become one of the important factors to promote transactions.
2. Brazil Station: A combination of cross-border shopping habits and category preferences.
Meikeduo’s Brazil station has also attracted much attention. This site provides a wealth of choices for users seeking cross-border shopping. In the Brazilian market, electronic goods and accessories, clothing, and beauty products are the most popular categories. In particular, electronic goods and accessories, such as headphones, speakers, and TV sticks, account for 18.1% of the market share. Clothing follows closely, accounting for 14.1%, while beauty products account for about 1% of the market share.
Before making online purchases, Brazilian consumers usually habitually search for product reviews on different platforms and show a high degree of acceptance of advertisements on social media platforms. In addition, Brazilian consumers have a clear preference for free delivery. Due to the vast territory of Brazil, shipping costs have become one of the factors restricting shopping. According to Ebit and Nielsen data, 70% of Brazilian consumers said that shipping costs are one of the important considerations when they place an order, so free shipping services can significantly increase the possibility of purchase.
In addition, the Brazilian market shows a high degree of acceptance of cross-border e-commerce shopping and products from China. According to data from JPMorgan Chase, Brazil’s cross-border e-commerce market accounts for only 8% of the overall market, while China, the United States and Japan are its top three cross-border shopping markets, of which China’s market share is as high as 62%, which is 2.6 times that of the United States. This phenomenon shows that Chinese products are widely welcomed and recognized in the Brazilian market.
3. Which is better, the Brazilian site of Meikeduo or the Mexican site? The choice varies from person to person.
In summary, the Brazilian site and the Mexican site of Meikeduo have their own advantages and market characteristics. Choosing which site is more suitable should be determined based on personal product categories, brand positioning and target consumer groups. If the products are mainly related to fashion, home appliances and mobile phones, the Mexican site may be more suitable for you; if the products are clothing, sporting goods, etc., the Brazilian site may be more attractive. The final selection should be based on in-depth market research and user demand analysis to ensure success on the Meikeduo cross-border e-commerce platform.