As we all know, Amazon, as the largest cross-border e-commerce platform, has very strict requirements for merchants. The return rate standard stipulated by Amazon is not to exceed 4%. If the degradation rate standard is too high, the merchant will not be able to meet the platform’s standards and its ranking will drop.
Under normal circumstances, if the return rate of a product exceeds 10%, it will be banned by Amazon, which may not have any impact on the account, but if the return rate is too high, it may be blocked.
There are many reasons for returns caused by Amazon’s return rate standards. In summary, they are nothing more than the following. If you pay more attention when selling, you may avoid affecting your ranking due to returns.
1. The description of product quality does not match the actual situation.
While optimizing keywords, you should also work hard on the description, and ensure that it is based on reality. Do not exaggerate the quality of the product or the appearance of the product, which will cause buyers to not want it after buying it, and lead to returns or complaints.
2. The color, size, or model parameters of the product do not match the actual size.
Whether in the introduction of the product or when shipping, we must be clear about the parameters involved in our products to avoid returns due to customers choosing the wrong parameters or sizes. For example, if you want to buy an iPhone 8 phone case, but receive an iPhone 11 phone case, it is natural for the buyer to return the product. Amazon stipulates the return rate standard. Merchants may say that sometimes the wrong goods are sent due to carelessness, but this situation can be avoided.
3. Don’t know how to describe the use and operation of the product.
Some products in the return rate standard stipulated by Amazon have more complex functions, or can only be operated in a specific environment. At this time, detailed instructions must be provided to avoid customers returning the product because they don’t know how to operate it. For example, the washing machine or electronic products that are usually used involve quite a lot of operating methods. At this time, the instructions must be particularly standardized, and customers must be able to clearly know the operation process, so that at the same time, customers can avoid the return problem caused by not knowing how to operate.
The above is the return rate standard stipulated by Amazon shared with sellers, and I hope it will be helpful to Amazon sellers. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.