The Amazon shopping cart is taken away when the seller’s advantage in providing goods to users is taken away by other sellers. Amazon’s gold shopping cart is the easiest place for buyers to see when shopping, located in the upper right corner of a single product page. Buyers can add sellers who have shopping carts by clicking, that is, buyers can buy the seller’s products. If the gold shopping cart is taken away, what do you need to do to win it again?
1. Sell brand new products. If you want to win the gold shopping cart, the goods sold by the seller must be new products, not second-hand or refurbished products. In this way, when Amazon plans to help sellers promote, consumers will not question the quality of the goods.
2. Provide consumers with a lower price. Amazon has two price forms: one is the display price of the product, and the other is the price of the product. The price includes not only the display price of the product, but also the shipping cost. The price is also a key factor for Amazon to decide which seller wins the gold shopping cart. Therefore, sellers need to ensure that their product prices are competitive and the shipping costs are not high.
Since Amazon also considers many other factors, the seller’s pricing strategy does not need to be customized based on the absolute lowest price, but should choose a relatively moderate price. To achieve this, sellers should also study the competitiveness of commodity prices. In addition, retailers need to keep a close eye on their competitors and reprice commodities according to the situation.
3. Ensure sufficient inventory. For sellers, if they want to win the gold shopping cart, they need to have enough inventory of goods to effectively respond to the shopping needs of buyers. Since Amazon knows the product inventory that sellers have, it is more likely to award the gold shopping cart to sellers who will not announce that the product is sold out soon after winning the badge.
4. Get five-star reviews. Amazon will not help sellers who have received a lot of bad reviews to improve their sales performance. For Amazon, which pursues consumerism, they will only consider sellers who have a good record of service. Sellers can contact customers and take the initiative to correct unpleasant situations. After timely remediation, you can tactfully and sincerely ask them if they are willing to delete or modify bad reviews.
5. Use Amazon FBA service. Using Amazon FBA service is a very important factor for sellers to win the gold shopping cart. When sellers hand over the responsibilities of delivery and customer service to Amazon, they will complete it according to their execution standards. Therefore, if sellers want the gold shopping cart, the use of Amazon FBA service will undoubtedly play an important role in it.
6. Delivery time. On Amazon, the faster a seller completes order distribution, the more likely the company is to give preferential treatment. Therefore, sellers who complete orders in two days or less have a huge advantage that other sellers do not have. If such demanding time requirements cannot be met, sellers can consider using Amazon’s delivery service.
The above is an introduction to how to grab back the shopping cart on Amazon. In addition to the above conditions and methods, sellers must also pay attention to account health and compliance operations to avoid violations that may lead to the revocation of permissions. Quotations may be considered “ineligible for recommended quotations” due to seller account performance or other risk factors. There are certain requirements to obtain the Amazon Gold Shopping Cart, but only by strictly abiding by the rules and ensuring product quality and customer service can you get Amazon’s recognition and support.