Russia, this vast land, not only has magnificent natural scenery, but also has bred many remarkable business miracles. In this land, a unique e-commerce platform is emerging, it is Ozon, known as the “Russian Amazon”. As Russia’s only multi-category comprehensive B2C e-commerce platform, Ozon is not only a big name in the country, but also unique in the European e-commerce market with its rich product selection and convenient delivery service.
1. The brilliant history of the name Ozon.
In 1998, when the Ozon platform was first established, it was just a simple online bookstore. However, as time went by, Ozon quickly expanded its business areas, from the expansion of CD and DVD business to the coverage of multiple categories such as clothing and electronic products. Today’s Ozon is no longer what it used to be. It has become a leader in the Russian e-commerce field, attracting the attention of consumers with its diversified product lines and strong market influence.
However, compared with other cross-border e-commerce platforms, Ozon’s expansion path is not smooth. The slow pace of online shopping in Russia has led to a relatively slow expansion of Ozon. Despite this, Ozon is still moving forward steadily, adhering to its original intention of providing customers with the widest selection of goods and door-to-door delivery services.
2. Rich and colorful Ozon categories.
What makes the Ozon platform unique is its rich and diverse sales categories. From books, electronics, clothing, home, children, beauty, food to pet supplies, sports equipment, etc., Ozon’s wide range of categories is unique. In the Russian market, Ozon’s position as a multi-category e-commerce platform is unshakable, even surpassing some well-known e-commerce platforms.
3. Areas of Ozon’s achievements.
On the Ozon platform, some categories are very popular. 3C electronic products, children’s products, health care, food, home appliances, clothing and accessories, etc. are all hot-selling categories on Ozon. At the same time, there are some areas that need to be further expanded, such as toys, children’s products, pet supplies, etc. These areas are waiting for more sellers to participate and meet the diverse needs of consumers.
It cannot be ignored that the Ozon platform not only has self-operated products, but sellers can also open stores here and operate independently. This provides more opportunities for sellers, making the Ozon platform present a colorful business ecology.
4. Sales categories dominated by Ozon.
On the Ozon platform, there are many sales categories, but some of them have attracted much attention. The first is clothing, including sports suits, newborn suits, hats, coats, etc., which are all favorite choices of consumers. The second is home furnishings, home textiles, decoration and interior products, cleaning/laundry accessories, etc., which provide convenience for the family. Maternal and child products also occupy a place, toys, children’s creative products, care cosmetics, etc., bring joy and care to children. The beauty and health category is also popular, hair/body/facial care, nail tools, etc., meet people’s pursuit of beauty. The DIY category provides tools, repair/construction supplies, etc., allowing people to have fun in creation. This is just a corner of the rich categories on the Ozon platform, and each category has its own unique charm.
5. Find products in demand: The way of choice led by the name Ozon.
For sellers, it is crucial to find products in demand. Data-based product selection has become a trend, and it is wise to understand market demand through analytical tools. However, this may cause some trouble for new sellers who have just registered on Ozon or sellers who do not understand Russian.
Fortunately, the Russian e-commerce market provides many data analysis tools, through which sellers can understand market demand and choose suitable products. Although there may be some challenges in using the tools, mastering market dynamics and consumption trends is the key to success.