Shopify Plus is a powerful e-commerce platform that provides businesses with many advanced features and customization options. Among them, the wholesale store is an important feature of Shopify Plus, which can help businesses better manage wholesale businesses and provide independent wholesale sales channels. This article will take a deep look at the wholesale store feature in Shopify Plus and how to use it to create a high-quality wholesale sales experience.
1. Understand the wholesale store feature in Shopify Plus
A wholesale store is an online sales channel dedicated to wholesale customers. By creating an independent wholesale store, you can adopt different pricing strategies, ordering requirements, and product display methods to meet the needs of wholesale customers. Unlike traditional retail online stores, wholesale stores require password-protected access and are authenticated based on the login credentials of wholesale customers.
2. How to create a wholesale store in Shopify Plus
Creating a wholesale store in Shopify Plus requires the following steps:
Make sure your store has been upgraded to the Shopify Plus plan, as the wholesale store feature is only available for that plan.
Log in to the Shopify backend using the credentials of the Shopify store owner or a staff account with application and settings permissions.
In the Shopify backend, click the “+” button next to the “Sales Channels” title.
In the “Add Sales Channels” dialog box, find the Wholesale option and click Learn More.
Click “Add Channel” and follow the prompts to complete the wholesale store creation process.
Through the above steps, you have successfully created a password-protected independent wholesale store. Unlike ordinary online stores, wholesale stores need to identify qualified wholesale customers and provide specific products and pricing strategies.
3. Set password protection and access rights for wholesale stores
Since access to wholesale stores is invisible to general users, you need to create dedicated wholesale accounts for customers who want to log in to the wholesale store. Password protection and access rights can be set in the following ways:
In the settings of the wholesale store, set a strong password to ensure that only wholesale customers who know the password can access the store.
Create wholesale customer accounts and assign them to customers with wholesale permissions so that they can log in to the wholesale store and view and order products.
According to the needs of wholesale customers, set specific discount prices, ordering requirements, product visibility, etc.
By setting password protection and access rights, you can ensure that only authorized wholesale customers can access your wholesale store and enjoy a customized wholesale shopping experience.
Fourth, optimize the design and function of the wholesale store
In addition to setting password protection and access rights, you can also customize the design and function optimization of the wholesale store according to your needs:
Customize the appearance of the store: According to the brand image and the needs of the wholesale market, design and customize the appearance of the wholesale store to make it unique and consistent with your brand image.
Product customization and pricing strategy: According to the needs of wholesale customers, set specific products and pricing strategies to meet their ordering requirements and provide competitiveness.
In order to build a successful Shopify wholesale store, you need to make sure that the store has been upgraded to the Shopify Plus package and set password protection and access rights in simple steps. By customizing the appearance and functions of the store, you can further optimize the wholesale sales experience and provide highly customized services to wholesale customers. With the wholesale store function in Shopify Plus, you can easily and effectively manage your wholesale business, provide an excellent wholesale shopping experience, and achieve larger-scale business growth.