Facebook advertising is a marketing method often used by many independent website sellers, but in the daily advertising process, they often face problems such as audit failure and account closure. For cross-border e-commerce sellers, once these problems occur in the peak sales season, they will have a huge impact on store operations. Usually, account closure and audit failure are due to violations of Facebook advertising rules. In the following article, we will introduce several key points that need to be avoided as much as possible during the advertising process.
1. Poor quality e-commerce content: Facebook advertising rules require that advertising content must be true, no unreal discounts or price cuts may appear, and users cannot be induced to buy low-quality or fake products. At the same time, the pictures used must be real products or services, and pictures of other brands must not be stolen to avoid causing users to worry about the goods not being the same as the pictures.
2. Pornographic or sexually suggestive content: Facebook ads are strictly monitored for sexual and adult-themed content, and excessive images or sexually provocative content are prohibited. Whether it is excessive display of sexy parts of the human body or blurring and blocking specific parts of the model’s body, it is a violation of the regulations; at the same time, content such as biting lips, buttocks with sexual connotations, and selfies cannot be placed. Such ads often trigger a lot of negative feedback, which not only affects the user experience, but also has a negative impact on the sellers themselves.
3. Horror, violence or rude content: When placing ads, be sure to avoid using scary and bloody pictures or content that directly or indirectly discriminates in terms of race, religion, sexual orientation, age, etc. These contents may cause users to be frightened or uncomfortable and have a negative impact.
4. False statements: Facebook ads must clearly and accurately reflect the true situation of the products and services being promoted, including product performance, efficacy, results, and the real experience of the service. It is strictly forbidden to use exaggerated and false statements in advertisements, and it is not allowed to arbitrarily fabricate product results or false information, exaggerate product performance and service experience. Especially in medical advertisements, false treatment effects are not allowed, and false “before and after” photos cannot be used to show impossible results.
5. APP fraud: When promoting an application (APP), the functions and features of the application must be described truthfully. The functions of the application cannot be exaggerated to mislead users to download and install, provide personal information or respond to any call to action. The description of the application must truly reflect all elements of the application, including the off-site login page, Facebook homepage and the advertising content itself.
The above are the key points that need to be avoided when running Facebook ads. Complying with these rules will not only help the ad review pass, but also guide store operations into a virtuous circle. At the same time, in order to better understand the Facebook advertising rules, sellers can regularly check Facebook’s official regulations and policies, and participate in relevant community discussions to obtain the latest information and experience sharing.