The scope of enforcement of Facebook’s advertising policy was further expanded on July 8, 2021. Before an ad is published, Facebook’s review system will review the advertising application. If it is found that it violates Facebook’s advertising requirements, the ad will be rejected and the application will be prohibited from continuing to advertise. Therefore, as an APP advertiser, you must ensure that the advertisement, Facebook public page, and the corresponding application content comply with the regulations to avoid unnecessary trouble.
According to Facebook’s regulations, products that are strictly prohibited from advertising on its platform include the sale and use of tobacco products and related paraphernalia, the sale and use of illegal, recreational drugs and related paraphernalia, illegal activities, illegal products and services, and content prohibited in Facebook’s advertising policy. The purpose of these regulations is to ensure the legality and compliance of advertising content and protect the interests of users and the reputation of the platform.
In addition, Facebook has also restricted some content. This includes the sale and use of adult products and services, such as toys, videos, publications, live performances, or sexual enhancement products. Similarly, non-surgical breast augmentation products are also classified as adult content. Such advertisements must comply with specific regulations to respect the users of social media platforms and their sensitivity to content.
In addition, there are some restricted contents. These include alcohol, dating (need to apply for whitelist), gambling and lottery, online pharmacies and over-the-counter drugs, financial services and insurance products and services (can only be delivered to users over 18 years old), cryptocurrency and services, as well as cosmetic surgery weight loss and gambling. These restrictions are intended to ensure the legality of advertising content and the safety of users.
In addition, Facebook also stipulates the presentation methods prohibited in advertisements. First, advertisements must not contain content that alludes to personal attributes to protect the privacy and personal information of users. Secondly, advertisements must use good grammar and punctuation, and must not use garbled text content to ensure the clarity and readability of advertisements. In addition, inflammatory, controversial and misleading false content is also prohibited to protect the interests of users and the reputation of social media platforms. In addition, ads should not display features that do not exist on the website, such as a fake “play” button, to avoid misleading users. Finally, Facebook’s brand assets, including Facebook’s logo and related text, cannot be used in ads to comply with Facebook’s advertising requirements.
To summarize, Facebook advertising requirements are very diverse, and advertisers must strictly follow the above-mentioned rules to push ads efficiently. Legality, compliance, and respect for user privacy and interests are the core points of Facebook’s advertising policy. Only by ensuring the compliance of advertising content can good advertising effects be achieved on the Facebook platform and the advertiser’s promotion goals be met. Therefore, before placing an ad, advertisers must ensure that they have a deep understanding of Facebook’s advertising policy and comply with relevant requirements to ensure the successful implementation of the advertising campaign.