Before promoting Facebook ads, merchants need to provide relevant business licenses or other valid documents to prove that they are legal business entities and that the products or services they provide are consistent with the ads they place. This is one of the basic requirements for Facebook ad promotion – Facebook ad promotion qualifications.
In addition, merchants also need to provide a link, that is, the website or page they want to guide users to visit. This link can be an official website, an independent website, a mall or other platform. By providing a link, merchants can guide users to detailed product information or purchase pages, thereby increasing conversion rates and sales.
At the same time, before promoting Facebook ads, merchants also need to ensure that they have one or more homepages that comply with Facebook’s business terms and product policies to showcase their brands or businesses. These homepages need to comply with a series of regulations to avoid being rejected or removed from the shelves. During the review process, Facebook will review the merchant’s homepage and generally complete the review within 24 hours, but it may also extend or shorten the review time, depending on the volume and complexity of the review.
After understanding the importance of Facebook advertising promotion qualifications, the following are the detailed steps for the account opening process of Facebook advertising promotion:
Create a Facebook personal account: Merchants first need to have a Facebook personal account to log in to Facebook and create an advertising account. This account will be associated with advertising activities, which is convenient for merchants to manage and monitor.
Create a Facebook homepage: Merchants need to create a Facebook homepage related to the brand or business to display the brand image and product information. The construction of the homepage needs to focus on complying with Facebook’s business terms and product policies to ensure the legality and standardization of the content.
Create an advertising account: Merchants need to create a dedicated Facebook advertising account to manage advertising activities and budgets. Through the advertising account, merchants can set advertising goals, budgets, audience targeting, etc., and conduct subsequent data tracking and optimization.
Set advertising account information: Merchants need to set the basic information of the advertising account, including currency units, time zones, payment methods, etc. These settings are very important for advertising delivery and settlement, and merchants need to make reasonable configurations according to their own circumstances.
Creating and publishing ads: Finally, merchants can use Facebook’s ad management tools or Meta Business Suite to create and publish ads. Through these tools, merchants can select campaigns, ad groups, and ad content, and make detailed adjustments and optimizations. Merchants can conduct data analysis based on the performance and effectiveness of the ads, and make adjustments and optimizations as needed to improve the effectiveness and return rate of the ads.
In summary, Facebook advertising promotion qualifications are very important for merchants. By providing legal certification documents, correctly setting up delivery links, and creating a compliant homepage, merchants can smoothly carry out advertising promotion. At the same time, by following the process step by step, merchants can manage and optimize advertising campaigns more efficiently, and enhance brand awareness and sales performance. Therefore, when conducting Facebook advertising promotion, merchants must comply with relevant requirements, and use Facebook’s ad management tools and data analysis functions to continuously optimize advertising results and obtain better promotion results and business returns.