The follow-up selling mechanism on the Amazon platform allows sellers to sell their products under the listings that other sellers have already created, which makes many sellers curious about whether Amazon follow-up selling has good sales. Next, let’s analyze the advantages of Amazon follow-up selling.
1. Save time and energy.
By following sales, sellers do not need to spend a lot of time and energy to create a new product page. The publishing process of follow-up products is very simple. Sellers only need to set prices to sell products. This greatly saves sellers’ time and energy in uploading products, allowing sellers to focus more on increasing sales.
2. Quickly obtain traffic.
By following sales, sellers can quickly obtain traffic from other sellers’ listings. Sellers can use the existing traffic on other people’s listing pages that have already been made, and directly obtain product exposure and sales opportunities without building their own listings. This greatly reduces advertising investment and promotion costs, and also improves the visibility and competitiveness of sellers’ products.
3. Increase sales and rankings.
Sales through follow-up can help sellers increase product sales and rankings faster, especially for new stores and sellers with low sales. By obtaining traffic from other sellers’ listings, sellers can quickly increase their sales and orders, thereby improving the ranking of their products. This is not only helpful for improving product exposure and competitiveness, but also helps to improve the overall sales performance of the seller’s store.
4. Expand the influence of products.
By selling with others, sellers can expand the influence of their products and attract more buyers to pay attention to and purchase. The selling with others mechanism on the Amazon platform allows similar products to be displayed on the same listing page, and buyers can clearly compare and choose products provided by different sellers. If sellers can provide high-quality and competitive products, they have the opportunity to attract more buyers’ attention and obtain more orders and sales.
By selling with others, sellers can quickly obtain listings that already have traffic on the Amazon platform, thereby increasing product exposure and sales opportunities. However, Amazon selling with others also requires sellers to pay attention to some challenges and risks. For example, sellers need to always pay attention to the impact of price wars and low-quality selling with others. In addition, the Amazon platform also attaches great importance to brand protection. If it is found that others are selling with others without authorization, sellers can protect their rights and interests through complaints and Amazon’s brand protection measures. Therefore, in follow-selling, sellers need to balance market competition and brand protection to achieve sales growth and long-term business success.
In summary, Amazon’s follow-selling mechanism provides sellers with a faster and more cost-effective way to sell. By making full use of the traffic and exposure of listings already created by other sellers, sellers can quickly obtain orders and sales, and improve the ranking and competitiveness of products. However, follow-selling also brings some challenges, requiring sellers to pay attention to issues such as price wars and brand protection. Therefore, sellers should operate cautiously in the process of follow-selling, pay attention to product quality and service, in order to improve their competitiveness and customer satisfaction.