Back to school is the best time of the year to generate revenue! How can you get more exposure on the competitive Amazon platform? The three sales strategies described below will give Amazon sellers a clear direction to help sellers achieve better “scores” in the hot sales during the back to school season.
1. Optimize product pages:
First, make sure that each product has multiple pictures (5-6 pictures is ideal) so that customers can fully understand the product, and also follow Amazon’s product image instructions. To truly improve the quality of product images, there are some more detailed suggestions:
(1) The image shows the working screen of the product; (2) The product packaging is included in the picture; (3) The photo can show the size of the product; (4) Show the product from multiple angles.
It should be pointed out that the image provided by the product listing is often the main factor affecting consumer behavior. Product images are a way for sellers and buyers to communicate. The optimization function of the product page can better stimulate consumers’ willingness to buy. Therefore, do not underestimate the optimization of product images. Without a good impression, consumers will be greatly reduced in their interest in the seller’s products.
2. Place certain advertisements:
When it comes to advertising investment, the operation tool we must talk about is Amazon PPC advertising selection. He allows sellers to create advertisements on Amazon and display advertisements next to the results of specified keyword searches. Sellers only need to select the products and keywords they want to promote, and then set a quotation based on their own budget, which will help increase product sales.
3. Make good use of two new logistics functions:
Amazon has released two new logistics functions, aiming to make it easier for businesses selling on Amazon to sell goods returned by customers or goods with overstocked inventory, while also giving more products a second life. The original plan was “FBA Liquidations”. Sellers can use Amazon’s “wholesale resale channels and technologies” to recover some of the losses from goods that have never been sold or returned.
Another plan is “FBA GradeandResell”. This plan allows third-party sales partners to choose to return goods on Amazon as “second-hand” without returning or donating them. For example, when an item is returned, the seller can set up this program, Amazon will evaluate it and assign it four criteria: used-like new, used-very good, used-good-used-used-acceptable; finally, the seller sets the price of the item based on the conditions and uses the existing program to manage pricing, advertising and sales, just like for new products.
If sellers can start planning in advance from the above three aspects, coupled with the continuous improvement and refinement of the process, they can expect to reap considerable benefits during the back-to-school season.