On the Amazon platform, CPC advertising is considered a powerful tool for sellers to quickly increase product exposure, sales and traffic. However, as advertising costs continue to rise, the cost-effectiveness of CPC advertising is gradually decreasing, the conversion rate is not high, and ACOS (ratio of advertising expenditure to sales) remains high. Faced with this situation, how should Amazon sellers ensure the maximum effect of Amazon CPC advertising under the rising advertising costs?
First, sellers need to optimize Amazon Listing. The ultimate goal of advertising is to obtain more traffic and sales, but if the Listing itself is not done well, even the traffic brought by advertising is difficult to convert into actual sales. Therefore, sellers must ensure that the product Listing is complete and attractive before advertising. A rough and unattractive product cannot be converted in the consumption of advertising costs.
Secondly, Amazon sellers need to pay attention to the price advantage of the product. Although advertising can make products rank higher in search results, consumers will make horizontal comparisons when purchasing products, including prices. If the product price is falsely high, even if it appears on the first page of search results, even if the picture and text description are beautiful, consumers will still hesitate in horizontal comparisons. On the contrary, if the product has a price advantage, consumers’ purchasing intention will be greatly enhanced. After all, price is one of the most sensitive factors in the shopping process.
In addition, Amazon sellers also need to pay attention to the review rating and quantity of the product. If a product lacks reviews, it is difficult to convert it into actual sales even if it appears on the homepage through advertising. Even if there are orders, some potential buyers who like to check reviews will be lost in the process of closing the deal. Most consumers are often affected by group psychology in their purchase decisions and tend to “herd effect”. They believe that “the more reviews, the more people buy, and the higher the product’s praise rate, it means that the product is recognized by the public.” Therefore, when sellers choose listings that need to place Amazon CPC ads, it is best to choose products with stable review quantity and quality.
In the face of rising advertising costs today, Amazon sellers need to carry out comprehensive and refined operations to correctly place Amazon CPC ads, realize open source and cost reduction, and use limited funds on the cutting edge. In this way, the highest profit can be obtained at the lowest cost. Placing Amazon CPC ads is not only to increase product exposure and sales, but also requires sellers to optimize listings from the perspective of overall operations, and pay attention to price advantages and the quantity and quality of reviews to improve the effectiveness of advertising. Only in this way can sellers maintain their competitiveness in the fiercely competitive Amazon market and achieve maximum results. I believe everyone also hopes that they can get a corresponding return after placing the corresponding Amazon CPC ads.