On the fiercely competitive Amazon platform today, it is crucial to start advertising campaigns if you want to get more traffic and increase sales. Relying on natural traffic is often limited, so manual advertising has become an effective way to attract target customers and promote products. The following will introduce the steps to create manual ads on Amazon to help you understand how to effectively place ads and increase your store’s exposure and sales performance.
Step 1: Enter the Amazon Management Backstage Before you start creating manual ads, you first need to log in to the Amazon Merchant Backstage. Find the “Advertisement” option above the navigation bar and click “Advertising Campaign Management” in the drop-down box to enter the Create Ad Campaign page. This is the first step in our Amazon manual ad creation steps.
Step 2: Select the campaign type On the Create Ad Campaign page, you will see two campaign types to choose from: Product Promotion and Brand Promotion. Choose the ad type that suits you according to your needs and goals.
Product Promotion: Buyers can find the products you sell by searching for relevant keywords. When choosing promoted products, you need to carefully select those products that may bring conversions for advertising.
Brand Promotion: Buyers search for relevant keywords and a series of your brand’s products will be displayed on the search page. This type of advertising display highlights the brand image and product range more.
Step 3: Choose the appropriate bidding method According to the prompt message, choose the bidding method that suits you. In the initial stage of product advertising, in order to reduce the risk of delivery, many merchants tend to choose the “dynamic bidding-only lowering” method and set an appropriate default bid. This makes advertising more flexible and controllable.
Step 4: Choose the delivery type There are two main types of manual advertising delivery: keyword delivery and product delivery. You can choose the appropriate delivery type according to the goals and actual conditions of the advertisement.
Keyword delivery: In order to make it easier for potential customers to find your products, it is a very effective method to deliver ads by selecting appropriate keywords. By studying the market and user search habits, choose keywords that are related to your products and have potential conversion opportunities for delivery.
Product delivery: In addition to keyword delivery, you can also choose specific products for delivery. This method is suitable for situations where you want to increase the sales of a specific product and display the product to more target customers by delivering ads.
Step 5: Start the advertising campaign After the settings are completed, click “Start advertising campaign” and your manual advertising is set up. However, the work of advertising does not stop there. You should track the effectiveness of your ads regularly. If you find that the advertising effect is not ideal, or you want to change the promoted products, or you find keywords that can bring more traffic, you can choose to manually pause the ad and then create a new campaign.
Through the above steps to create manual ads on Amazon, you can successfully create and run manual ads on Amazon. However, understanding how to run ads is just the tip of the iceberg. Successful advertising campaigns also require continuous optimization and monitoring. Regular analysis of advertising data, adjustment of bidding and keyword selection, and timely tracking and adjustment of advertising strategies are all key factors in improving advertising effectiveness. Through continuous optimization and testing, you will be able to maximize the potential of manual ads on the Amazon platform and achieve more traffic and sales growth.
If you are still confused about advertising, or want more professional help and guidance, you can consider seeking cooperation with Amazon’s agency operations. They can provide more comprehensive advertising strategies and execution plans to help you achieve better results on the Amazon platform.