With the development of the cross-border e-commerce industry, more and more people have entered the cross-border e-commerce industry, especially the Amazon platform, which is the largest cross-border e-commerce platform. However, the operation of each cross-border e-commerce platform has its own rules. So, what rules should the Amazon platform pay attention to during operation? Today, let us learn about it:
What are the platform rules for Amazon sellers (Amazon store opening precautions):
1. Store page rules.
Some e-commerce platforms usually pay more attention to store design, but the Amazon platform pays more attention to the products sold by sellers. Therefore, in the operation process, how to display products is very important. Due to the characteristics of online, consumers are generally impressed by product display information, and at the same time, this information will have a greater impact on consumer purchases. Therefore, in product operations, we must do a good job of product display to maximize consumer attraction and increase consumer desire to buy.
2. Rules for protecting intellectual property rights.
Amazon is also very strict in protecting its intellectual property rights. The policy mainly covers the protection of copyrights, patents and trademarks. Even if a merchant infringes on the intellectual property rights of others without knowing it, it will be punished. At the same time, the seller’s account may also be warned or suspended. Sellers with brand trademarks only need to submit brand audits. Once the brand is found to be infringed, the platform will quickly handle it to protect the seller’s sales rights.
3. Account management rules.
Amazon is also very strict with account management, especially its audit system. For novices, when registering an account, business license, legal person ID card, double-arm drainage card and other information are generally required. Even if the information is complete, it cannot guarantee a successful registration. If you want to have an Amazon account, don’t be bothered and be patient.
4. Amazon anti-counterfeiting rules.
Amazon has a zero-tolerance attitude towards the sale of counterfeit goods, just to create a shopping e-commerce platform that consumers can rest assured. Therefore, you can rest assured that as long as the products sold by Amazon are real. If the buyer finds that the seller sells counterfeit and shoddy products, he can provide an infringement complaint to the Amazon platform. If the seller’s behavior is serious, the seller’s Amazon sales account may be suspended or terminated.
The above are some rules for the operation of the Amazon platform. As an Amazon operator, we should understand these relevant rules, otherwise the store will be affected. I hope the above content can help Amazon sellers operate.