How to promote new products on the Amazon platform? How to promote new products in a short time? First of all, let’s talk about how to promote new products. In fact, there are many ways to promote Amazon cross-border e-commerce, and various promotion methods have overwhelmed many new sellers. So how to promote new products on the Amazon platform? Let’s take a look at the process and methods.
1. Make a complete schedule.
The reason for making a schedule is that we can clearly understand the process of the entire project. Sellers must clarify the time node for the product to enter the market. Especially for some products related to seasons, festivals and other things, it is very important to maintain sensitivity to time. Mastering this time node allows us to gather advantages and occupy the market and traffic ahead of competitors. In addition to controlling the time of seasonal products, after the new products are put on the shelves, it is also necessary to clarify the key tasks of each time point and complete the corresponding content before each time point.
2. Understand market research and competitive products.
Before promoting new products, we need to do a good job of market research, such as product market capacity, peer prices, evaluations, sales, peer product selling points and pain points, but also fully understand the selling points, pain points and entry points of their products. According to the results of market analysis, determine the first batch of shipments. According to the characteristics of the product, such as large pieces, seasonality, etc., determine which logistics method to choose for the first batch of products.
3. Copywriting preparation.
Analyze the competitor’s list, title, selling point, description, keywords, pictures, price, etc. Take the essence and remove the dross. Design your own product pictures, product videos and content to create a good list. At the same time, seller friends can check the keywords of competing products and organize them into their own initial keyword thesaurus.
4. Develop a traffic capture plan.
During the new product period, getting traffic exposure is the most important task. On the premise of optimizing our list, we need to capture and convert traffic. First of all, PPC advertising is the first source of Amazon’s paid traffic. For most of us, opening PPC advertising is very necessary, which can help us get traffic and improve rankings. Through in-site advertising and brand flagship stores, you can get traffic, bundled promotions, hot-selling related promotions, coupons and other in-site traffic entrances, as well as off-site traffic.
5. Further optimize the list through data reports.
After a period of product sales, the seller can download the background product data report and advertising report, analyze the data, see which aspects are not good enough, and make targeted optimizations based on the stage goals.
The above are some methods for sellers to promote new products. Finally, I hope that Amazon sellers have the ability to learn independently, and independent thinking and dialectical thinking are particularly important. Don’t be credulous, don’t blindly obey, have your own unique judgment, and choose the most appropriate promotion method to avoid the fate of being a loser.