I believe that Amazon sellers have encountered the problem of low product exposure. Many times, due to low exposure, sales are not ideal. So, how should sellers effectively improve the exposure of their products? Here are some effective ways to improve product exposure.
1. Accurate keyword positioning.
Before starting to describe Amazon products, sellers should determine the exact keywords and long-tail words to pay attention to. On the one hand, start from product attributes, materials, uses, applicable populations, etc., and on the other hand, check products with high click-through rates and peer TOP100 products to study the reasons for high exposure.
2. Optimize product titles and descriptions.
The title and description of the product are the first impression of the seller’s product on Amazon and an important reference for consumers to shop. If the seller’s title and description are not attractive, it will be difficult to attract consumers to click on the product. Therefore, the seller’s title and description must highlight the characteristics and advantages of the product and add the core keywords of the product.
3. Upload high-quality product pictures and videos.
In order to obtain higher exposure, sellers should upload clear and real product pictures, mainly used to show the appearance, functions, details and usage scenarios of the product, so that consumers can better understand your product. It is recommended that sellers use professional editing tools to adjust the size, brightness, proportion and other related information of the product.
Fourth, price competitiveness.
Buyers not only pay attention to the performance of the product, but also the price of the product. It is an important factor that affects the successful purchase of customers, so more attention needs to be paid to the setting of product prices. Before pricing the product, the seller should first analyze the competing products of similar products, and then determine a relatively moderate price according to the market situation (try to choose a small product volume at the beginning, with a price between 20-200 US dollars, which will neither make consumers unable to afford it nor make consumers suspect that the product quality is too low).
Five, participate in Amazon’s advertising campaign plan.
Sellers who want to get higher exposure can conduct advertising campaigns on Amazon, such as coupons, sponsored brands, sponsored products, etc., which can effectively help sellers get more exposure and conversion rate. But before advertising, the seller should first clarify the purpose of the advertisement, analyze the characteristics of the product, and formulate an effective advertising strategy.
Six, collect and analyze consumer evaluation and feedback Consumer evaluation and feedback are very important, and are also an important basis for other consumers to buy products. Sellers can regularly collect consumer feedback on products, understand the problems encountered by consumers, and optimize product satisfaction as much as possible.
The above are some methods for new sellers to expose new products. I hope it can help you.