Opening a Wish store is a challenging but also potentially huge task for many new sellers. In the competitive e-commerce market, how to operate and succeed is a question that every new Wish seller needs to think about and plan carefully. This article will introduce some operation planning tips for new Wish sellers to help sellers better operate Wish stores.
1. In-depth understanding of basic data.
Before starting to operate a Wish store, new Wish sellers need to have a deep understanding of some basic data that will directly affect the store’s traffic and sales. For example, order execution time, effective tracking rate, delayed delivery rate, and return rate. By understanding these data, sellers can better grasp the store’s operating status and optimize the workflow.
At the same time, it should be emphasized that brushing orders is not a desirable strategy. Although brushing orders may bring some increases in the short term, it will eventually have a negative impact on the store. Brushing orders may lead to inaccurate search and traffic data, and may even lead to penalties on the store by the platform. Therefore, new Wish sellers should achieve sustained growth through real and effective operations.
2. Establish a traffic model.
Traffic is a key factor in the success of a store. In order to increase exposure and click-through rate, novice wish sellers need to build a preliminary traffic model. This includes understanding the needs of potential customers, determining appropriate product positioning and pricing strategies, and optimizing the store’s promotion methods to attract more traffic.
Specifically, novice wish sellers need to conduct market research to understand the needs and competition of the target market. Based on the research results, they can clarify the positioning and characteristics of the product and formulate a corresponding promotion plan. In addition, novice wish sellers can also make full use of the tools and functions provided by the Wish platform, such as advertising, coupon activities, etc., to enhance the exposure and attractiveness of the store.
3. Develop a marketing strategy.
Marketing strategies are crucial to the success of novice wish sellers’ stores. Sellers can formulate corresponding marketing strategies based on the store’s positioning and product characteristics to further increase the exposure and attractiveness of the product.
A common marketing strategy is to conduct off-site traffic diversion. Novice wish sellers can promote their stores and products to more potential buyers by establishing social media accounts, cooperating with cross-border e-commerce platforms, and cooperating with opinion leaders or Internet celebrities in the industry. Although this requires more time and effort, as the fan base increases, it will bring more exposure and sales opportunities to the store.
In addition to off-site traffic, novice wish sellers can also use the Wish platform’s advertising, coupon activities, recommendation promotion and other functions to increase the visibility and attractiveness of the store. By using these tools and functions properly, you can better display and promote products and attract more buyers’ attention and willingness to buy.
In general, operating a Wish store requires novice wish sellers to formulate reasonable strategies based on their own circumstances. By deeply understanding the basic data, establishing traffic models, and formulating effective marketing strategies, they can improve the competitiveness of the store and achieve sales growth. However, it should be noted that good store management is an important part of the success of cross-border e-commerce, and you should never rely on unethical or illegal means. Novice wish sellers will surely achieve gratifying results on the Wish platform through continuous learning and practice.