In recent years, Wish, as a highly-watched cross-border e-commerce platform, has attracted more and more sellers to open their own stores. However, for many merchants who are new to this platform, the cost of opening a store has always been a concern. This article will explore in depth whether there is a fee to register a store on Wish, as well as the various expenses that may arise during the operation process.
1. Analysis of the cost of registering a store on Wish.
1. Registration fee: Fortunately, Wish does not charge any registration fee for opening a store. As a seller, you only need to register an account on the Wish official website and fill in some basic information such as name, email, phone number, address, etc., as well as financial information such as bank account number, tax information, etc., to apply to open a store. This step is completely free.
2. Advertising fees: As an advertising-based platform, Wish does require sellers to pay for advertising their products. Advertising fees are calculated based on clicks, which means that you need to pay a certain fee every time a user clicks on your ad. Advertising fees vary depending on the product and market, usually between $0.1 and $1. By setting an advertising budget and bid in the Wish backend, you can effectively control advertising costs.
3. Commission fees: As a platform service fee, Wish will charge a certain percentage of commission from each order. The commission rate is 15%, that is, if you sell a product worth $10, you need to pay Wish a commission of $1.5. This fee is calculated based on the total order amount, so as sales increase, commission expenses will also increase accordingly.
4. Logistics costs: Wish requires sellers to use Wish to mail goods to buyers to ensure fast and safe transportation of goods. Wish Mail is a logistics service designed specifically for the Wish platform, providing tracking and insurance services. The logistics cost depends on the destination and weight, generally between $2 and $10. In the Wish backend, sellers can find and choose the logistics method and price that suits them.
5. Other expenses: In addition to the above main expenses, other expenses may also be incurred, such as return fees, dispute handling fees, exchange rate difference fees, etc. These fees are based on actual conditions and platform rules, so you need to respond reasonably according to your business conditions.
II. Conclusion.
In general, it is free to open a Wish registered store, but merchants need to pay attention to advertising, commissions, logistics and other costs during the operation. Reasonable planning of advertising, pricing strategies and logistics selection can effectively reduce operating costs. I hope this article can provide some useful information for sellers who plan to enter the Wish platform, so that you can handle cost issues more wisely during the operation.