In the field of cross-border e-commerce, Wish, as a highly-watched platform, has attracted the attention of many entrepreneurs and sellers. If you want to open a store on the Wish platform, you must be familiar with its store opening process, and a key part of it is the “Wish novice store opening process”. In this article, the entire process from preparing the materials required for opening a store to the final review will be introduced in detail.
1. Prepare the materials required for opening a store.
Whether you own a mainland company or a Hong Kong company, you need to prepare a series of important materials before opening a store. For mainland companies, you need to provide a business license, tax registration certificate, and a scan or photo of the original ID card of the legal person. For Hong Kong companies, you need to provide documents such as business license, share capital and founder page. In addition, tax registration certificates, business registration certificates, and information such as directors/legal persons are also indispensable. In order to receive payments smoothly, don’t forget to set up a payment account.
2. Wish platform entry conditions.
In the “Wish novice store opening process”, platform entry conditions are a crucial step. Sellers can only sell their own brands or products with copyright authorization, and remember that they must not infringe. The merchants settled in Wish are wide-ranging, including manufacturers, brand licensees, retailers, importers, R&D inventors and artists. The goods sold must be physical and meet Wish’s requirements, including clear and detailed display pictures, accurate descriptions and prices.
In addition, fast and reliable logistics and delivery are one of the keys to the success of opening a store. All orders must be delivered within 1-5 days and delivered by reliable logistics companies. Sellers need to handle customer issues in a timely manner and provide users with high-quality after-sales service.
Three, Wish store opening fees.
In understanding the process of opening a store for novices on Wish, fees are an important part that cannot be ignored. Opening a store itself is free, and uploading products is also free. However, a store prepayment registration fee of US$2,000 is required, which applies to all merchant accounts that complete the registration process after October 1, 2018. In addition, the platform will charge 15% of the sales amount as a commission, and a third-party collection agency will charge a handling fee when withdrawing cash. The logistics freight will be collected by the logistics company selected by the seller.
The platform also sets a series of penalty rules to ensure that merchants comply with platform policies. Merchants may face fines if product information is inaccurate or infringing products are sold. Therefore, sellers need to strictly abide by Wish’s regulations to avoid unnecessary losses.
Fourth, Wish registration process.
The registration process in the “Wish Newbie Store Opening Process” is divided into several simple steps:
1. Log in to the Wish official website (china-merchant.wish.com) and click “Open a store now”.
2. On the “Start Creating a Wish Store” page, enter a commonly used email address to register.
3. Read and agree to the merchant agreement, and click “Create a store”.
4. Enter the email verification page, check the verification email and click the confirmation link.
5. On the “Tell Us More About the Seller” page, fill in the store information. Note that the store name cannot contain the word “Wish”.
6. Perform real-name authentication and provide business license, legal person ID card and other information as required.
7. After submitting the information, the registration process is complete. The merchant backend will display a prompt “Store under review”.
In short, the “Wish Newbie Store Opening Process” requires sellers to prepare sufficient information, follow platform regulations, and pay corresponding fees. Only after completing all steps can merchants successfully enter the Wish platform and start their cross-border e-commerce journey. Whether it is a private brand or authorized, they will find their own market on this platform.