It is a strategy worth considering for individual sellers on eBay to subscribe to a store. Although some sellers may not have subscribed to a store yet, they also want to understand the benefits of subscribing to a store and have some understanding of the charges. Today, let’s take a look at the benefits of individual sellers on eBay subscribing to a store.
1. Save listing costs
Individual sellers who have not subscribed to a store only have 50 free listings per month, while individual sellers who subscribe to a store enjoy different free listing numbers based on the level of the store. Basic stores can get 100 free listings per month, advanced stores have 250 fixed prices and 250 auctions, and super stores have a higher quota of 1,000 fixed prices and 500 auctions. By subscribing to a store, individual sellers can make full use of the free listing quota, save listing costs, and increase product exposure.
2. In-site promotions to increase store traffic
Individual sellers who subscribe to a store can participate in a series of in-site promotions to effectively increase store traffic and sales. These activities include discounts, full-reduction activities, bulk discounts, coupons, and shipping discounts. By taking advantage of these promotions, individual sellers can attract more buyers and improve the competitiveness and visibility of their stores.
3. Use of advertising and promotion tools
Individual sellers who subscribe to stores can use the advertising and promotion tools provided by eBay to promote their products. These tools can help individual sellers increase the exposure of their products on the eBay platform and attract more buyers’ attention by highlighting or setting featured positions in search results.
Next, let’s take a closer look at the fees for subscribing to stores:
1. Subscription method and charging cycle
Individual sellers need to choose monthly or annual subscriptions when they subscribe to stores for the first time. Regardless of which method is chosen, eBay will charge the subscription fee on a monthly basis.
2. Recommendations for subscription time
In order to save the most money, it is recommended to subscribe to a store at the beginning of each month. Because the subscription fee for eBay stores is not calculated based on 30 days of use, but is charged at the end of each month. Therefore, choosing to subscribe at the beginning of each month can ensure that you get a longer period of use to fully utilize the benefits of subscribing to stores.
3. Consideration of subscription cycle
It is best for individual sellers to choose monthly subscription store instead of annual subscription according to their own situation. Although the annual subscription fee is lower on average per month, if you stop using the store midway, eBay will not refund the unused monthly subscription fee, but will charge a certain penalty for breach of contract. Therefore, monthly subscription store can control costs more flexibly and adjust the subscription status when necessary.
4. Site selection and subscription fee
Each eBay account can only subscribe to a store on one site, so individual sellers are best to choose a site related to their main target market for store subscription. The subscription fees for different levels of stores are also different, so you should carefully consider your needs and budget before subscribing.
The above is the answer to the question about eBay individual sellers subscribing to stores. When you are an individual seller on eBay, subscribing to stores can bring you many advantages. By saving listing fees, participating in in-site promotions, and using advertising and promotional tools, you can increase product exposure and attract more buyers. Of course, you also need to make reasonable choices based on your own situation and budget in terms of fees. Invigorating your personal store with the right subscription method and fee will help improve your business and sales results.