Facebook game advertising is one of the important ways to promote the game industry. When placing ads, you need to pay attention to the following matters, including ad text, creative materials, landing pages and audience targeting. In this regard, let’s take a look at what are the precautions for Facebook game advertising.
Ad text: In Facebook game advertising, the content of the ad text is crucial. First, the ad must clearly and unambiguously state the company, product, service or brand being promoted. Make sure the text is accurate and does not contain misleading claims. Secondly, avoid using obscene language or irregular grammar and punctuation, and use symbols, numbers and letters in a standardized manner. It should be known that many people currently fail to pass the platform’s review during the delivery process because of this problem.
Creative materials: Creative materials play a key role in attracting user attention and conveying information. In Facebook game advertising, the selection of creative materials should follow some principles. First, do not use pictures or videos containing adult content, and ensure that the content is suitable for audiences of all ages. Second, avoid using creative materials that are frightening or scary to ensure that users feel comfortable and safe. In addition, do not use misleading buttons in images and follow the brand guidelines of Facebook and Instagram. Finally, avoid adding too much text to images to keep it simple and clear. Generally, clear and concise ads will be more effective, and the reason why people choose this ad is to get corresponding returns.
Landing page: The landing page is an important part of the ad to guide users to further understand the product or service. In Facebook game advertising, the following matters need to be paid attention to for the landing page. First, the landing page must clearly and accurately display the product or service promoted by the ad, which is consistent with the content of the ad. Second, avoid using landing pages that do not work properly to ensure that users can smoothly access and experience the content of the landing page.
Audience targeting: Audience targeting is to deliver ads to specific audiences and improve the effectiveness of ads. However, in Facebook game advertising, audience targeting also needs to follow some principles. First, the targeting option must never be used to discriminate, harass, instigate or defame users, nor can it be targeted in a predatory advertising manner. Second, if custom audiences are used for advertising, the terms of use must be followed when creating audiences.
In summary, Facebook game advertising involves multiple aspects such as ad text, creative materials, landing pages, and audience targeting. Following the above precautions can improve the effectiveness of advertising and user experience, while also ensuring that advertising complies with relevant regulations and terms. When designing and executing advertising strategies, please keep the above principles in mind to achieve better promotion results and business growth.