In the global e-commerce field, eBay, as one of the well-known platforms, attracts sellers from different countries and regions. So, which country has the most sellers on eBay? We will reveal the answer through analysis and data. Today, let’s take a look at which country has the most sellers on eBay? You can learn about the relevant knowledge by reading this article.
First of all, as the origin of eBay and the largest traffic opportunity, the US site has attracted a large number of sellers. According to data from January 2019 provided by the data source Marketplace Pulse, the number of excellent sellers on the US site is twice that of the UK site and the German site combined. This shows that among eBay’s sellers, the US site has the largest number of sellers.
However, although the US site is huge, its seller growth rate is relatively slow. In contrast, sellers on some European sites are growing faster. For example, the number of sellers in France, Italy and Spain has grown rapidly and received a three-star rating. In addition, although the number of sellers on the UK site is not as large as that on the US site, it still accounts for a considerable proportion. Sellers from countries such as Germany, France, Italy and Spain account for a small proportion.
This shows that although the number of sellers on the US site is the largest, sellers from other countries are also growing and expanding in the European market. So why are sellers in these countries growing faster?
As a whole, Europe’s e-commerce market is huge. In 2018, the total e-commerce market of the 16 EU countries reached 518 billion euros, exceeding that of the United States. Cross-border e-commerce accounts for 22.8% of the European market, and this proportion is still increasing. The United Kingdom, Germany and France are the three major countries in the European e-commerce market. Although the total volume of the United Kingdom is higher than that of Germany, Germany has a faster growth rate.
eBay has invested a lot of offline advertising in the European market and conveyed a message to all sellers: You are not fighting alone, and eBay will always be your most powerful partner. This support and publicity has boosted the growth of sellers in European countries.
In addition, Chinese products are very popular in the European market. Surveys show that consumers in European countries regard China as the preferred cross-border shopping destination and have expressed a certain favor to products made in China. Therefore, it is recommended that sellers choose to agent brand products and apply to join the Made in China program to obtain better sales.
For eBay sites in different countries, sellers can choose according to market characteristics. The UK site has about half of its population visiting weekly, with household products being the best sellers, and mobile phone cases following closely behind the US site. The German site is the fastest growing site, with automotive and motorcycle products and household products having great potential. On the Australian site, the top three categories are electronics, home furnishings, and fashion, while garden tools are considered to have great potential.
The above is the answer to the question of which country has the most sellers on eBay. eBay sellers are distributed in different countries and regions, with the US site having the largest number of sellers, but sellers in other countries are also growing rapidly. Factors such as market size, growth rate, and product characteristics should be considered when choosing a site to operate. Sellers can succeed in eBay’s global market through targeted strategies and product selection.