Facebook ads have always been the preferred channel for independent station sellers to promote and attract traffic. Although the accuracy of Facebook ads has declined in the past two years, Facebook is still the best choice for independent station sellers to place social media ads before alternative platforms appear. For sellers who want to bring traffic to their websites and increase brand awareness, choosing Facebook ads is a wise move. Now, let’s take a detailed look at how to place ads on a new Facebook account.
The first step is to choose an ad goal. Similar to Google ads, choosing an ad goal is the top priority when placing Facebook ads. If the seller’s goal is to bring traffic to the website and increase brand awareness, then you can choose “brand awareness” as the ad goal. But if the seller hopes to get orders, it is recommended to give priority to the “action conversion” goal.
Next, fill in the campaign name. The campaign name is very important for sellers to find the corresponding advertising analysis data later, so it is necessary to develop a clear naming rule to easily identify each campaign.
Setting the campaign budget is the next step. Sellers can choose to set the budget manually or turn on campaign budget optimization (CBO), and the system will automatically allocate the budget for each group of ads. For sellers, you can test it yourself first to find out the ads with better results, and then enable CBO to get better results.
The next step is to create an ad group. You need to fill in the ad group name and set the ad start and end dates. When creating an audience, sellers can set it based on factors such as age, gender, language, etc. to narrow the audience. This can effectively reduce the promotion cost, but sellers need to clarify their target audience and accurately position it.
When setting up the section, if the seller plans to run an ad on Instagram, you need to select the Instagram account homepage as the ad display location, which is a small tip worth noting.
How to run ads on a new Facebook account? The next step is to choose the type of ad delivery material. Facebook provides a variety of types of ad materials for sellers to choose from:
Image ads: Use a visually attractive picture and interesting ad text to promote products or services.
Video ads: As one of the most popular ad formats, video ads need to pay attention to the impact of the picture, because if they are not clicked, the video ad will be played in silence.
Carousel ads: This ad format can display multiple images and videos at once, which is very suitable for displaying multi-attribute products or telling brand stories.
After selecting the appropriate ad type, sellers need to upload the corresponding ad materials and add ad copy and links. Before submitting for publication, be sure to preview the ad and check it carefully to ensure that there are no errors.
For independent site sellers, how to run ads on a new Facebook account is a key issue. Therefore, please be sure to familiarize yourself with the process and flexibly use the various functions of Facebook ads to ensure the success of advertising and maximize the effect.