eBay cross-promotion is a powerful sales strategy designed specifically for eBay store sellers. By leveraging the exclusive display method, cross-promotion can show the seller’s other items to potential buyers. This mechanism is similar to when shopping in a department store, the store manager will display some related items or recommended products at key times and locations to guide customers to make additional purchases. eBay cross-promotion not only increases the exposure of items, but also greatly increases sales.
On eBay, sellers can choose to preset automatic cross-promotion and let the system automatically select the promoted items to display according to the settings. To do this, cross-promotion relationships between each custom category need to be established in advance. For example, when a user bids on an item in the seller’s “DKNY Shirts” category, the seller can specify that items in the “DKNY Ties” category will be automatically promoted to the user. By setting up a complete set once, sellers can save a lot of valuable time. To create a custom category relationship, sellers need to follow these steps:
Go to the “My eBay – I Want to Sell” page and find the “Change Default Category” option under the “Cross-Promotion” area.
On the “Cross-Promotion” page, view the list of relationships between custom categories and click the “Change Default Category” link next to the category you want to change the cross-promotion.
Select the category you want to cross-promote and select the category you want to promote for “When buyers view items” and “When buyers bid and purchase items.” Once you have completed the settings, click “Save Changes” to complete the settings.
It should be noted that the default cross-promotion items are based on custom store categories, so sellers must first create store custom categories before setting the default. When listing new items, sellers must remember to assign the items to store custom categories so that the default cross-promotion can be applied to the new items.
In addition to the preset automatic joint promotion, sellers can also designate specific items as joint promotion items. The specific operation is as follows:
Log in to the page of the target item and find the “Change Joint Promotion Items” option below the item title (you can also find this link next to the joint promotion below the item description). Tip: Sellers can also go to the “My eBay – I Want to Sell” page, click “View Joint Promotion Settings Status”, and then click “Edit” next to the item you want to view to operate.
The “Change eBay Joint Promotion Items” page will display two groups of joint promotion items, one for buyers to view items, and the other for buyers to bid or purchase items.
Above the area you want to change, click the “Specify Promotion Items” button, and the page will switch to the system you specify.
Next to the item to be changed, click the “Change Item” button to enter the settings page. Sellers can search on this page or select items from the entire list of items. When you find the target item, click the “Add” button and the selected item will appear in the display area.
Through these methods, sellers can flexibly use the eBay cross-promotion function to display related items to potential buyers, thereby increasing sales.
eBay cross-promotion is a powerful weapon for sellers to increase sales on the platform. By pre-setting automatic cross-promotion and specifying promotional items, sellers can increase the exposure of items and guide buyers to make additional purchases. The rational use of this function will bring sellers more sales opportunities and business success. Whether you are a novice seller or an experienced professional seller, you should make full use of the potential of eBay cross-promotion to improve your competitiveness and sales performance.