Every brand has a different marketing plan to promote Amazon’s platform. Over the years, the number of ways to achieve these goals has been increasing. Therefore, when developing a marketing strategy, we need to consider more and more features to build a brand on Amazon – from paid advertising campaigns to rich content on product and store pages. So what are the common marketing strategies?
1. 5 Amazon marketing strategies.
Optimize Amazon SEO.
For Amazon SEO, optimizing your products will help your customers find them when they search for relevant search terms. Amazon’s search engine prioritizes product searches with clear descriptions and pins them to the top of recommended searches. This is what you should pay attention to.
(1) Keywords.
Amazon allows you to add keywords up to 250 characters on the backend to influence the discoverability of your product. These are invisible to customers and allow you to associate your product with some keywords and phrases. You can research keywords to compete in this e-commerce giant!
(2) Titles.
When creating titles, stand in the shoes of your customers. You can increase click-through rate and boost sales by including relevant keywords.
(3) Description.
Use key points to outline the important features of your product and increase your conversion rate. Your description will make you stand out from the competition.
(4) Images.
Amazon has very clear guidelines when it comes to images. Product images should be clear, easy to understand, informative, and attractive.
(5) Q&A.
Your customers want information. By adding a Q&A section, you can answer common questions and keep your customers informed.
2. Affiliate Marketing.
Amazon offers the Amazon Affiliate Program, which allows website owners to promote Amazon products on their websites. When people click on these links and purchase the products, they will receive a commission. This is a useful Amazon marketing strategy because it directs new traffic to your Amazon page. Showcasing your products on different websites can bring you new customers.
3. Amazon Advertising.
Amazon Advertising showcases your products to users who might not have discovered them on their own. There are three types of Amazon Advertising.
(1) Product Display Ads. Amazon’s product display ads (PPC) are very popular. They appear almost everywhere and have a relatively high conversion rate of about 10%.
(2) Sponsored Brands Ads. Sponsored Brands ads have up to three products: a title, a logo, and your product. They can be found on search pages, which helps increase brand awareness.
(3) Display Ads. Amazon display ads are CPC and can be shown not only on Amazon websites and apps, but also on non-Amazon websites and apps. You can customize these ads to attract users and increase your product click-through rate.
4. Third-party ads.
You may be selling on Amazon, but that doesn’t mean your ads are limited to that platform. Third-party ads can help increase click-through and conversion rates. Make sure to always use data to optimize your ads. Automated data reports can be very helpful for this.
5. Customer Reviews.
One of Amazon’s most popular features is its review system. Once potential buyers have read the product description, the next thing they need to do is to verify whether the product is of high quality based on the top product reviews. Here, sellers need to do a good job of inviting reviews. The quality of the reviews corresponds to whether the quality and practicality of the seller’s products are as real as they describe. Remember, don’t invite reviews maliciously. Currently, Amazon is refining the platform to avoid unnecessary losses for stores.
The above are five marketing strategies of Amazon, of course you can also apply them to your Amazon store operations.