In recent years, Indonesia’s e-commerce industry has experienced remarkable growth, with sales reaching $9.1 billion in 2018, up 21.3% year-on-year. Forecasts show that Indonesia’s e-commerce transaction volume will continue to rise, and is expected to reach $16.9 billion by 2023. As a country with 104 million Internet users, Indonesia has become one of the world’s largest online retail markets, and its potential cannot be underestimated. This article will introduce the current Indonesian e-commerce startups that are highly regarded, and analyze their entrepreneurial experience and prospects.
tuupai: Creating a new model for home fault repair.
In the Indonesian e-commerce market, tuupai is unique in that it focuses on home fault repair services. The platform provides repair services such as air conditioning leak repair, wall painting, and power short circuit repair. Users can directly contact repair personnel to avoid the trouble of middlemen’s price difference and additional costs. This mobile service platform allows users to browse different service providers at will, and the platform conducts strict qualification review before the service provider settles in to ensure that users receive professional repair services. User evaluation is also one of the important criteria for measuring the quality of service providers.
hellobly: Connecting personal shopping guides with consumers.
hellobly is the first platform application in the Indonesian market that connects personal shoppers with consumers. Consumers can complete their shopping through the live purchase process of personal shoppers without going out. The platform also provides Instagram sellers with the function of directly linking to publish products, providing consumers with a new shopping experience. The chat interface supports real-time communication between consumers and sellers, making it convenient to place orders without manually paying or checking shipping, because transaction data and information are automatically saved before the buyer confirms receipt.
kitchenindo: A supply platform for catering companies.
For catering company sellers, kitchenindo provides a platform for ingredients and equipment with bulk discounts, while also providing excellent customer service. Corporate sellers can browse the price changes and latest information of ingredients and equipment in real time through the platform, achieving a more affordable and transparent procurement process.
zarment: Meeting personalized design needs.
zarment meets consumers’ needs for online design and customization. Users can use the convenient tools provided by the platform to design online, unleash their creativity, explore various ideas, and deliver their designs to manufacturers for production. In addition, zarment also provides high-end fashion customization services. What attracts consumers most is its simple ordering system, which brings a smooth shopping experience.
mise: a platform for sharing discount codes.
mise brings preferential benefits to consumers through link sharing and discount codes, and also provides sellers with a way to promote to potential audiences. The transaction process of the platform is very simple. Sellers can open a store without funds and earn commissions by selling products. In addition, when friends successfully set up a store on the platform through referral links, sellers can also get additional bonuses.
In summary, the Indonesian e-commerce market is experiencing remarkable and vigorous development. These five highly-watched startups, namely tuupai, hellobly, kitchenindo, zarment and mise, have each demonstrated innovation and entrepreneurial vitality in different fields. As the Indonesian e-commerce industry continues to grow, these companies are expected to play an increasingly important role in the market, bringing more convenience and opportunities to consumers and businesses.