As we all know, a hit product refers to a product with high exposure, high clicks, and high conversion. A good hit product should have a reasonable profit, meet the basic requirements of consumers for products, and can achieve rapid growth in traffic and sales through its own popularity.
A store is mostly supported by one or several hit products. Hit products play a very important role in the survival and future development of the store! So, how to create a hit product on Amazon (a must-read for novices)? Every seller may have his own set of ideas, but no matter how each store operates, market research and analysis are absolutely essential for creating a hit product.
First of all, competitors, market prices, the advantages and selling points of their own products, pricing strategies and profit margins must be investigated clearly first, and at the same time, you must know how to follow up on Amazon’s keywords and competitors. Only by fully understanding all the factors related to the creation of hot products can we carry out follow-up work around the product smoothly. Following the following four ideas can better grasp the various factors of creating hot products. How can novices create hot products on Amazon? The following must-see:
1. Grab the early traffic
Whether the products on Amazon can be successfully sold depends on whether they are effectively displayed and whether there are products to display when consumers search for product keywords. This involves the problem of Amazon traffic. In order to have a good product listing ranking, sellers must work hard to optimize product pages. In order to have good traffic, invest in in-site advertising and do various activities on the Amazon platform. In the early stage of opening a store on Amazon, there will be a 1-2 month traffic support period, which is particularly critical.
The Amazon platform itself cannot identify the strength of the store operator. It can only use the platform big data analysis to see whether the Amazon store is qualified, whether it can continue to provide support traffic, and how much to give. If a store’s products maintain stable sales in the early stage, Amazon will determine that the products of this store are very popular with customers, and thus give more display and exposure.
2. Improve store weight
The ultimate goal of Amazon advertising is to improve the ranking of the store. There are many ways to improve the ranking. Today, let’s focus on weight. So what is Amazon weight? Weight is a word that can only be compared under relative conditions. For example, when you search for “down jacket” on Amazon, the first result shows that it is store A; when you search for “yoga clothes”, the first one is store B. This is because store A has a higher weight in the “down jacket” category, while store B has a higher weight in the “yoga clothes” category.
It can be seen that the content entered for search is a keyword, so when advertising, you should focus on core keywords to improve conversion rates. If a store can be ranked in the top 20 or even the top 10 popular keywords, will it still lack traffic? In this way, a high-ranking store naturally has the traffic conditions to create a hit.
3. Strengthen off-site traffic
When the on-site traffic reaches a bottleneck, everyone naturally thinks of doing off-site promotion, that is, advertising their products outside of Amazon.
Usually, we are used to attracting traffic on some large platforms to get more traffic with the same workload. For example, YouTube, Facebook, Twitter, Deals, independent radio stations, etc. The difference between creating a hit and attracting traffic is that in order to achieve the effect of increasing sales, traffic must be concentrated on the product, while off-site traffic is more about concentrating traffic on a single product, which is also very helpful for creating a hit.
Fourth, make good use of cross-border Amazon product selection tools
There is a saying in the cross-border industry that “3 points for operation and 7 points for product selection”. If you don’t know what to sell and don’t sell the right products, you can only be jealous that your peers earn tens of thousands of dollars a month! The premise of a hit is product selection, and product selection requires a lot of professional knowledge and experience as support, so there is no fixed formula for product selection itself, and it usually depends on the operator’s own experience.
However, Amazon also provides customers with simple and practical product selection tools, which can select good products more quickly and effectively. Sellers who often use product selection tools can more quickly screen out new product parameters suitable for their own stores based on their own judgment of the market and advantageous resources in the supply chain, so as to seize business opportunities and create hot products in the first place.
The above are 4 must-reads for novices, how to create hot products on Amazon. In the early stage of opening a store, Amazon novices should use advertising reasonably, rely on the new store traffic support provided by the Amazon platform, supplemented by off-site traffic, and then play to their own advantages and use some cross-border Amazon product selection tools to achieve the effect of quickly creating hot products.