The optimization problem of eBay has always been of great importance to all sellers. Some sellers have never been able to grasp the optimization point. So what is the optimization plan of eBay and how should it be operated specifically? This article will share the experience of eBay sellers.
1. Category optimization.
Choose the correct category, or add a second category to increase exposure. If the category is chosen incorrectly, the product exposure will not be very good.
2. Title optimization.
Keywords will directly affect the product exposure rate. If the keywords are not accurate enough, they will not bring clicks. The number of product exposures determines the click-through rate, and the click-through rate affects the number of orders. If any link is not handled properly, the number of orders will decrease or even no orders. Keywords are often ignored by sellers, but the keywords they recommend are often more accurate. When forming words, keywords must be placed in the title, and the characteristics of the product must be added.
3. Image optimization.
Exquisite pictures can not only increase exposure and click-through rate, but also increase conversion rate. The basic image requirements are. The pixels are between 800/1000, square, and the maximum value does not exceed 7mb. There should be no borders, shadows, or illustrations. Try to use a solid background instead of blurry or shaking images. Try to put the product in the middle of the picture, taking up more than 80% of the entire screen.
4. Product attributes.
Increase search exposure and conversion rate. The principle is the more the better, the more complete the better. Complete item specifications can effectively reduce pre-sales problems, optimize the mobile experience, and make the listing more perfectly displayed in front of customers.
5. Description optimization
Whether the product description is vivid and whether the copy hits the user’s pain points are factors that affect sales. List all the advantages of the product and introduce the product in detail. When optimizing, sellers should also pay attention to not only optimizing one of them, but also remember that product optimization is continuous.
The above article carefully introduces the operating experience. If you don’t understand, you can take a closer look at this article so that you can have more experience in operating your own store in the future, and you will know what to do when you encounter problems.