With the rapid advancement of technology, e-commerce has ushered in a booming era in Indonesia, and one of the highlights that attracts attention is the shopping festival activities. These activities have not only promoted the prosperity of business, but also become a part of people’s lives. To better understand the Indonesian e-commerce market, let’s explore the local shopping festivals and related festivals in depth.
1. Singles’ Day, “Double Eleven”: Habanos.
“Singles’ Day”, or “Double Eleven” as it is nicknamed, has set off a shopping boom in the Indonesian market in recent years. Many e-commerce platforms such as Lazada and Tokopedia will launch large-scale promotions at this time to attract consumers’ attention. According to iPriceIndonesia data in 2019, during Singles’ Day, the average shopping cart price of Indonesian consumers soared from 157,000 rupiah on weekdays to 319,000 rupiah, an increase of several times.
2. Shopee’s 10.10 event.
Shopee also created the “Online Shopping Day” in the Indonesian market with its unique charm, which is a global promotional event designed to attract active participation from consumers. During Shopee10.10, all kinds of attractive offers will emerge like a tide, and consumers will even have the opportunity to win various generous prizes through the APP.
3. Lazada Birthday Festival.
As one of the most popular e-commerce platforms in Indonesia, Lazada regularly holds “Birthday Festival” activities, usually around April. At this special moment, Lazada will provide unique offers to different user groups, including promotions, free gifts, and the launch of new products. These activities bring consumers a unique shopping experience and create more sales opportunities for sellers.
4. Lunar New Year and Ramadan Promotions.
The Lunar New Year often falls in January and February, becoming a golden opportunity that sellers cannot miss. During this period, locals will purchase a large number of New Year goods to prepare for the celebration of the Spring Festival. In addition, Ramadan is also an important promotional period, covering a wide range of fields, including clothing, home decoration, food, etc., and has become an indispensable shopping season.
In general, Indonesian consumers have shown great enthusiasm for various promotional activities. Therefore, as a seller, it is crucial to understand the market situation and choose the right promotional channels. For the e-commerce industry, always being prepared to deal with “explosive orders” will be an indispensable key step.
With the growing growth of Indonesia’s e-commerce market, shopping festivals have become a smart choice for merchants. These activities not only bring high-quality and low-priced goods to consumers, but also create profit opportunities for sellers. In this fast-paced society, shopping festivals have narrowed the distance between merchants and consumers and promoted closer cooperative relations. In the future, with the further development of technology, Indonesia’s e-commerce shopping festivals will surely shine more dazzlingly on the business stage and bring new opportunities to Indonesia’s e-commerce market.