In the cross-border e-commerce industry, there is a popular saying: “70% depends on product selection, 30% depends on operation”, so product selection is an important step in doing cross-border e-commerce. The core competitiveness of stores in the cross-border e-commerce market also depends on whether they can choose the right products. So how to choose the right products in the cross-border e-commerce market?
The following are some summary of the cross-border e-commerce product selection:
1. Choose products with a long development cycle
Generally speaking, the life cycle of a product is about one year, and it takes about 3 months to create a hit. Once a hit is produced, it is more conducive to the sales of the product with a stable sales period. Imagine that a product is sold for one month and then taken off the shelves. Is such a profit in sharp contrast to the profit brought by a mature and long-term product?
2. Choose rigid products
Rigid products are indispensable in daily life for most people. They will not change because of personal preferences. In other words, the appearance, style, and color of the product are insignificant compared to the function of the product. To give a simple example, when we go to buy a product, the most important consideration is the practical performance of the product. We buy this product for one of its functions, not because it looks good. Therefore, when selecting products, we need to consider the user’s usage needs.
3. Choose products that suit your needs
For small and medium-sized store sellers, the cost of the product is the first factor to consider when selecting products. It is suitable to choose products with low unit prices. For products with small weight, don’t easily choose expensive products for sale to avoid factors such as excessive capital investment and inability to guarantee timeliness, which will lead to unsalable products and be detrimental to the development of your own products
4. Choose scarce products
The manufacturing industry in Latin America lags far behind that of China, so there is a large market space for electronic products produced in China, such as: cameras, tablet computer holders, Bluetooth headsets, wired keyboards, and protective cases for mobile phones and tablets. These products with large daily demand and local scarcity are relatively popular in Latin America.
The above are several perspectives on cross-border e-commerce product selection. I believe everyone has their own ideas. I hope that sellers will continue to have hot products in cross-border e-commerce sales in the future and start the cross-border e-commerce hot order mode.