A qualified and excellent merchant must have his own reasons for success. An important factor for the successful sale of goods to customers is the adaptability of keywords. Good keywords will not only increase the sales of goods, but also bring higher attention, clicks and traffic to the store. So how to optimize keywords on AliExpress?
1. Several ways to optimize keywords on AliExpress
For the optimization of keywords on AliExpress, it depends on the specific situation and can be divided into the following three ways:
1) Keyword classification. Keywords can be divided into three categories: big words, precise words, and long-tail words.
2) Keyword application. First, use as many big words as possible; second, use precise words with strong relevance; finally, use long-tail words reasonably according to actual conditions.
3) Keyword sorting and combination. First, precise matching, the word order is not destroyed, and the words are not divided. Second, base matching, separated by other individual words but can form long-tail words with base keywords. Third, broad matching, that is, other words that are not strongly related to the product, and cannot match the base keywords to form long-tail keywords.
2. How to find keywords on AliExpress
After understanding several ways to optimize keywords on AliExpress, here are three ways to find keywords:
1) Be good at using big data. Learn how other sellers set keywords. Successful people have their own reasons.
2) Download and refer to the search word list. Using the word list can enrich the language library, and treat the products no longer lackluster.
3) Build a proprietary word library by yourself, and organize it through daily summary for easy backup.
3. AliExpress keyword optimization precautions
Keyword setting is crucial for products. There are three aspects to pay attention to:
1) Accuracy. Typos and grammatical errors should be avoided as much as possible. Descriptions should not be stereotyped and should be flexible.
2) Avoid key period stacking. Once keyword stacking does not improve rankings, the platform will reduce permissions.
3) Avoid false descriptions. If detected by big data algorithms, it will be judged as cheating and violation, and at the same time affect the sale of products.
Finally, proper use of keywords can bring benefits, but improper use may be counterproductive. We can imitate and innovate in keyword optimization on AliExpress. There are thousands of roads ahead, and finding the one that suits you is the most important.