eBay has grown into a mature and complete cross-border e-commerce platform in the UK. For domestic beginners, engaging in cross-border e-commerce is more advantageous than domestic e-commerce. With the reduction of domestic e-commerce dividends and fierce market competition, it is a wise move to start focusing on overseas cross-border business. Overseas e-commerce platforms are the most prominent among the three well-known platforms. In comparison, eBay is more suitable for the needs of small and medium-sized sellers. How should Chinese sellers operate on eBay and what should they pay attention to?
As one of the world’s largest cross-border e-commerce platforms, the Amazon platform is more suitable for big players with their own suppliers or increased strength, while the mainstream market of wish is still in North America. Therefore, sellers who want to operate in their own country should choose eBay. The eBay platform divides the website into several major sections according to different regions, among which the main Asian section is Greater China. Therefore, operation is not a problem, but the platform has different applicable rules due to different legal regulations in each country. You only need to understand the domestic system, solve the problem of geographical IP and material declaration, and can operate directly across the country.
When selecting products, attention should be paid to which type of consumers and the consumption habits of people in different regions. The mainstream items on the eBay platform are mainly clothing and home furnishings, outdoor products and electronic equipment. If you want to occupy a place, you must choose categories with advantages in price or quality to ensure the extra profit of the items. After analyzing different market data, it is found that consumers prefer products with good quality and high value. When choosing products, they must pay attention to the quality of products. In the early stage, it is better to choose some products that do not require too high technical requirements and are not prone to returns and exchanges, so as to reduce operational pressure. In the later stage, if you make a hit, you can continue to optimize, upgrade and transform the store.
From the perspective of logistics, you need to act in accordance with the rules on the platform. The eBay platform has very strict requirements for logistics. Once there are frequent logistics delays, it will restrict its release of goods. In serious cases, it is likely to freeze the account. Therefore, you should ensure the timeliness of logistics and quickly increase sales in a certain period of time to flush out the share. Of course, if it is difficult to achieve in the short term, you can also try to stop the sales account to avoid the platform freezing the account.
How do Chinese sellers operate on eBay? Operating eBay in China can greatly save costs and reduce operating difficulties, but sellers must strictly follow the platform regulations to ensure that your account can exist safely and for a long time. This is the crux of the operation.