Many new Amazon sellers don’t quite understand the concepts of global store opening and self-registration. The following is the difference between Amazon global store opening and self-registration, as well as the analysis of advantages and disadvantages.
1. Conceptual distinction.
Global store opening accounts, whether they are mainland companies or Hong Kong companies, must be registered in the name of the company. Global store opening is just a project name of Amazon, and it does not mean that such a store opening is a “global store”. To register an Amazon seller account, no matter what account it is, you need to register at different sub-sites.
Personal self-registration accounts can be registered by themselves at wwww.amazon.com. Personal identity or company qualifications are both acceptable. It should be noted that once registered, it cannot be converted to a global store account, nor can it enjoy the advantages of global store opening. (Note: US and Japanese sites can currently register personal accounts, and European sites only allow global store accounts)
2. Analysis of the advantages and disadvantages of Amazon global store opening.
Advantages of global store opening:
You can apply for flash sales activities on each site. For sellers who open stores globally, as long as they meet the requirements of FBA inventory quantity, sales price and store performance, they can apply through the account manager.
There are corresponding online and offline training. The account manager will guide the completion of the registration process, and the online manager will inform the seller of Amazon’s requirements for pictures, titles, descriptions and keywords. At the same time, if the seller encounters any operational problems during the process, they can seek help from the online manager.
Account review warning, stronger security performance.
Disadvantages of global store opening:
1. It is difficult to apply. Global store accounts only accept corporate entry, and the seller’s qualifications are strictly reviewed. The pass rate of the seller’s own application for global store opening is less than 5%. Once the seller fails to apply for global store opening, the company applying for global store opening can no longer apply for global store opening.
2. The cycle is very long. The registration cycle of the global store account is generally about one month. (One month refers to the average cycle of agent registration, and the seller applies for at least three months on his own), the US station will be relatively fast.
3. The supervision is very strict. To operate a global store account, we must strictly abide by Amazon’s platform rules, and product pictures, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise we will be warned.
3. Analyze the advantages and disadvantages of Amazon self-registration.
Advantages of self-registration: No company is required, individuals can register by themselves.
Disadvantages of self-registration:
1. It is difficult to participate in activities. Unless the registered seller performs well and receives an invitation from Amazon, the seller has no channel to apply for flash sales.
2. Low account security, with a sealing rate of >56% (official statistics), and no warning or assistance after the account is reviewed.
3. No account manager, no official training to support ordinary seller accounts.
The above is the difference between Amazon self-registration and corporate registration, I hope it can help you.