Today, cross-border e-commerce platforms have become one of the important channels for many merchants to expand their global markets. Among many cross-border e-commerce platforms, Wish stands out with its global user base and market influence. As a merchant who intends to do business on the Wish platform, it is crucial to understand and comply with the Wish platform merchant entry rules. This article will explain the Wish platform merchant entry rules in detail to help you avoid problems during the entry process and create smooth operations.
Now let’s take a look at the eight Wish platform merchant entry rules:
1. Certification requirements: The Wish platform requires merchants to provide valid business licenses and identity certificates to verify the legitimacy and authenticity of merchants. A valid business license is the first condition for merchants to enter, while identity certificates are used to verify the identity information of merchants.
2. Product quality and compliance: As a cross-border e-commerce platform that attaches great importance to user experience, Wish has strict requirements on the quality and compliance of the products it provides. Merchants need to ensure that their products are of good quality, comply with local laws and regulations, and have no infringement or prohibition issues.
3. Platform fees and policies: The Wish platform has some fees and policy requirements for merchants. Merchants need to understand and be clear about the platform’s fee structure, such as sales commissions, advertising fees, etc., and comply with the platform’s policies, such as refunds and after-sales services.
Fourth, brand intellectual property protection: Wish platform attaches great importance to brand intellectual property protection. Merchants should ensure that their products do not infringe on the intellectual property rights of others, such as trademarks, patents and copyrights. Merchants should actively cooperate with Wish platform to verify and protect brand intellectual property rights.
Five, product information accuracy: When selling goods on the Wish platform, merchants need to ensure that the product information provided is accurate, including product descriptions, prices, specifications, packaging, etc. Providing accurate product information helps consumers make clear purchasing decisions and increase the satisfaction of the shopping experience.
Six, logistics and delivery requirements: Wish platform encourages merchants to provide fast and reliable logistics services to ensure timely delivery of buyers’ orders. Merchants need to cooperate with reliable logistics partners to provide buyers with a good logistics experience and handle logistics problems and customer complaints in a timely manner.
Seven, customer service standards: Wish platform has high requirements for merchants’ customer service quality. Merchants should respond to buyers’ inquiries and complaints in a timely manner, solve order problems, and provide good after-sales service. Actively communicate and cooperate with buyers to establish good customer relationships.
8. Integrity management and compliance with rules: Wish platform focuses on integrity management and legal compliance. Merchants should abide by the rules and policies of the platform and shall not engage in illegal and irregular activities such as fraud, false propaganda, malicious competition, etc. Adhere to integrity management and establish good reputation and word of mouth.
It is worth noting that the Wish platform merchant entry rules may be adjusted at any time to adapt to market and regulatory changes. Therefore, merchants need to regularly review and understand the latest rules and policies of the platform and adjust their own business strategies and operating methods in a timely manner.