Cross-border e-commerce is becoming more and more popular. As a leader in the cross-border e-commerce industry, Amazon has attracted more and more attention from countless Chinese people. Many friends hope to increase their income and even change their lives by opening a store on Amazon. So how can we open a store on Amazon? Today, let’s talk about the opening process of Amazon in detail.
I. Preliminary preparation:
1. ID card.
The ID card of the legal person himself. Whoever applies for the store, prepares whose ID card information.
2. Business license.
It must be handled by the legal person. It is not recommended to use a personal industrial and commercial business license. It is best to use a business license of a company nature, which can be a sole proprietorship or a joint-stock company. Please note that it is best to use your real address.
3. Dual currency credit card.
But it is not easy to apply for a dual currency card now. You can apply for it at the bank with the highest flow of your money, so that the probability of passing will be higher. You can also use third-party payment, such as Lianlian cross-border collection, etc.
4. Funds.
If you do FBA, you should prepare a little more.
5. Computer.
It is best to run smoothly and have never logged into an Amazon account.
6. Psychological construction.
Doing Amazon is not as easy as you think, but it is not as difficult as you think. In this process, we may encounter various problems. We must have confidence and not give up at will. If the psychological construction is not done well, don’t rush into Amazon. 2. Apply for registration.
1. Download the registration process or listen to the registration process training course. Make sure you have clearly understood all the questions.
2. Enter the registration link and complete them one by one. Each step must be carefully reviewed after filling in, and submit it after ensuring that it is correct, and then proceed to the next step. Amazon’s registration process is irreversible. Once filled in incorrectly, there is no chance to modify it.
3. Video review. Prepare a high-definition camera to avoid re-booking due to unclear video verification.
4. Postcard verification.
After these steps are completed, you can wait for email notification, which is generally within a week.
3. Selection and logistics. In the process of the first two points, we must do a good job of product selection and connect with logistics in time.
1. Choose products. Choose products that suit you, it is best to take samples and compare cost-effectiveness. Understand which products on Amazon cannot be sold or are limited.
2. Logistics. It depends on personal choice to do self-delivery and FBA. For FBA, there are many freight forwarding companies to choose from, but we must pay attention to choosing logistics in local cities, or cities close to you, and we must carefully check the information qualifications of the other company and find a reliable freight service provider.
Fourth, trademarks and agency accounts.
After the Amazon store is down, upload products for the first time and start operations. Try to make orders as soon as possible. But apply for trademarks and agents as early as possible. The trademarks and no trademarks on the Amazon platform are completely different, and there will be great restrictions without trademark rights. So the sooner the trademark is registered, the better.
Five. Operation.
1. Write LISTING. The sales volume of the product has a lot to do with our product selling points, pictures, titles, five points, etc., so we must write a perfect LISTING.
2. Upload products. You can upload individually in the background or use templates to upload in batches. During the upload process, we must pay attention to the part of the product attributes, fill it out clearly, if it is not clear, we can’t fill it out, we would rather not fill it out, but we can’t fill it out incorrectly.
3. Turn on advertising. There are so many sellers on Amazon now. If our products can be seen by more target customers, advertising is a very important way to help. So you must learn to set up advertising.
4. Analyze data. If you can’t analyze the data, you don’t know where the problem is. If you can’t find the problem, it will be difficult to make progress. We should often download various reports in the background, especially advertising data reports, analyze them carefully, and then optimize our advertising according to the report to improve performance.
5. Replenishment. Pay attention to the background inventory in time, ship and replenish in time, don’t be out of stock, do Amazon, if a link is out of stock, you may need to promote it to return to normal in the future, and sometimes even cause the link to die due to out of stock, so we must pay attention to replenishment.
The general process of opening a store is like this. Of course, it is still very complicated to talk about it in detail. If you need a comprehensive understanding, you can explore it in depth.