In today’s highly competitive e-commerce market, whether it is AliExpress or Amazon, promotion is an unavoidable topic in order to increase store sales. Especially when operating Amazon stores, many merchants are confused about the charging method and calculation rules of Amazon advertising. So, what is the advertising fee model of Amazon in the United States?
1. Amazon advertising charging model.
According to the research of Practical Ecommerce and the experience of operations expert Stephen, the average cost per click of Amazon advertising is between 0.35 and 1 US dollars. Compared with the CPC (cost per click) of other platforms, Amazon’s click costs are more cost-effective, and can even be compared with some of the lowest CPCs of platforms such as Facebook and Google.
Considering that most of the results displayed by Amazon searches are results with strong purchasing intentions, these click data undoubtedly have huge commercial value. After all, the goal of advertising investment is to earn more orders, so this data is of great significance to merchants.
2. Advertising payment method.
In terms of advertising fees on Amazon in the United States, merchants have two payment methods to choose from:
1. Deduct from the balance of the Amazon seller account.
2. Pay by credit or debit card, and bill based on the number of clicks received.
The deduction of advertising fees will be clearly shown in the seller’s invoice. The “Sales Expenses” section of the invoice reflects the advertising-related charges. There are two payment methods:
1. Credit card payment method: Advertising fees will be deducted from the credit card within the invoice period. An invoice will be generated each time a fee is deducted. The date of the invoice may be a unified date every month, or a date when the credit rating changes.
2. Seller account payment method: Merchants can also switch the payment method to deduct from the seller’s account balance instead of paying by credit card. This switch will take effect within one hour. The system will continue to deduct fees from the credit card until the switch is successful.
It is worth noting that if the seller’s account balance is not enough to pay for the advertising fees, the remaining fees will be deducted from the credit card used to register the store. If the deduction from the credit card fails multiple times, the advertising account will be marked as payment failure.
3. View advertising fee settlement.
How to clearly understand your advertising investment? Amazon provides a convenient way:
1. On the seller platform, go to [Settings] > [Account Information].
2. In the [Payment Information] section, click [Advertising Charging Method].
By viewing the payment summary and advertising bill history, merchants can get a detailed understanding of the number of clicks, average cost per click, and total spend for each ad group. This information helps merchants better understand the advertising investment and make reasonable decisions.
Summary: Advertising on Amazon in the United States is an effective way to increase store exposure and sales. Through Amazon advertising, merchants can get valuable clicks at a relatively low cost, thereby injecting new vitality into their e-commerce business. Whether the fees are deducted from the Amazon seller account balance or the credit card, merchants can easily place advertisements. By viewing the payment summary and advertising bill history, merchants can more accurately understand the advertising investment and make more informed strategic decisions.