In actual operation, in addition to following competitors, we can also follow ourselves to achieve our operational goals. Product out-of-stock has a great impact on product rankings. Once a product is out of stock, the ranking will drop drastically. Therefore, sellers should avoid product out-of-stock situations. So when a product is out of stock and restocking is not in time, we can stabilize our ranking by following ourselves. You can follow your own FBA products in the self-delivery mode, which can stabilize the ranking to a certain extent.
In operation, if the inventory of a certain FBA product is less than 20 pieces, the Amazon front desk will display a prompt “Only xx let in stock-order soon”, which means that this product is about to be out of stock, and Amazon has a certain degree of traffic inclination for products that are about to be out of stock. At the same time, buyers will increase their desire to buy when they see the prompt that the inventory quantity is about to be out of stock. Therefore, we can follow this product with FBA, so that the out-of-stock weight that only appears once each time it is sold out can be artificially turned into a multiple out-of-stock weight inclination, so that this product can get more traffic and exposure opportunities.